Financial Tools for Casinos: Software with High Retention Rates

They are a key to owning a prosperous and safe online gambling project.

Such software acts as an intermediary between operators and their clients and performs a wide range of tasks, including:

• acceptance of bets;
• payment of prize funds;
• bonus transferring;
• protection of personal details.

The quality of financial products plays a key role in attracting and forming a loyal client base. Even if entrepreneurs have managed to interest the audience with various advertising offers, it will be extremely difficult to retain users without a reliable and safe settlement method.

Specialists of the Online Casino Market studio have compiled a list of the main characteristics that a payment system must meet. To learn more and buy a ready-made startup, you can turn to our managers.

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Types of the Most Effective Services

One of the main factors that ensure the competitiveness of business owners is the maximum variability of settlement options. Customers should always have a large selection of tools for making deposits and withdrawing winnings.

Let us consider the most common and popular ways of transferring funds in the segment:

Card Transactions

This format is useful in European markets and Asia. It attracts players with its convenience and speed. To perform an operation, it is enough to:

• select the appropriate option on the entertainment site;
• enter the debit or credit card number in the appeared field;
• indicate the plastic’s expiration date and security code;
• confirm the payment in the banking application.

As a rule, the transfer takes from 2 to 5 minutes.

The most in-demand services in different regions:

• gamblers from Europe prefer Visa and MasterCard products;
• Asian consumers make the most deposits through the UnionPay system;
• the audience from North America most often places bets using American Express.

Card transactions are popular solutions for placing bets, but this method is increasingly being controlled by various authorities and local government bodies. For example, in the United Kingdom, Germany, and Sweden, it has been prohibited to use this settlement option for gaming purposes since 2023.

Electronic Transfers

Operations via digital wallets are rapidly gaining popularity. There is an interest in these services in Europe, America, Asia, and other markets.

Among well-known systems in the Western entertainment segment, we can name:

• Neteller;
• Skrill;
• PayPal;
• EcoPayz;
• Trustly.

The most popular of the above-mentioned wallets is PayPal. More than 350 million verified users are registered on the platform. The solution is distinguished by a high level of security, an intuitive interface, and seamless work 24/7.

Mobile Payments

About 70% of the entire iGaming market is accounted for by people who prefer this option. That is why it is extremely important for casino owners to provide consumers with a convenient and accessible method of depositing and withdrawing money in such a way.

The most common opportunities are:

1. Google Pay. This is an intermediary program that links a payment account with a bank card. Synchronisation is automatic, so for each transfer users only need to confirm the transaction. The product is designed for devices based on Android OS.
2. Apple Pay. The solution works on the principle of Google Pay but on Apple gadgets. Each operation launches an additional Apple Touch Code verification protocol.
3. Mobile transactions. These are more localised services presented in the form of accounts for smartphones. Zimpler, Venmo, and Tele2 are considered the most popular options.

Prepaid Cards and Vouchers

They are quite in demand among customers who are looking for privacy. To make a deposit, it is enough to buy a special coupon with a fixed amount on it. It is the same principle as gift certificates in stores.

The most famous providers of online casino vouchers are:

• AstroPay;
• Paysafecard;
• Neosurf;
• Boleto.

Such cards are issued in different denominations, from 10 to 100 dollars and more. As a rule, a solution can be ordered on the supplier’s official website or at retail points, such as gas stations, mobile phone stores, etc.

Direct Bank Payments

Funds are transferred directly to the client's account, so there is no need to have a physical plastic.

The process of a direct bank transaction differs from alternative methods. For example, it is necessary to indicate the purpose of the payment and undergo extra checks. Besides, processing of the request can take from an hour to several days, so this option is not very common in the gaming environment.

Characteristics of Financial Solutions that Affect Retention

Variability of settlement methods is far from the only parameter by which users choose a particular entertainment brand.

Many other criteria are taken into account:

Adaptive Approach

Interaction with the payment instrument should be comfortable and intuitive.

Characteristics of a high-quality product include:

• low fees;
• user-friendly UX interface;
• reliable data protection tools;
• built-in loyalty programs.

Special gateways provide the greatest variability of settings and personalisation protocols. These are universal integrated solutions with the most useful instruments for specific regions.

Cooperation with aggregators gives owners of casino startups an opportunity to set low fees and guarantee users a high level of security.

Professional Support

Problems with transactions can arise at any time of the day, so the availability of 24/7 customer service is a big factor in favour of a particular platform.

Support managers are engaged in performing the following tasks:

• assistance in case of delayed payments;
• information of gamblers about system failures;
• consultations on additional identification;
• troubleshooting (in case of an incorrectly filled-out form).

An undeniable advantage for operators will be the availability of multilingual support. This will allow them to increase coverage many times and work with an audience without strict geographic limits.

Transaction Speed

A lengthy wait can cause dissatisfaction among players. They may decide to interrupt the session and leave the virtual casino.

The availability of tools that guarantee instant crediting is one of the most significant competitive advantages in the segment.

A high-quality and fast payment product should provide:

• application processing no longer than 2–5 minutes;
• a simplified deposition or withdrawal of prizes for regular customers;
• minimal delays when confirming transfers.

Security Assurances

Entertainment portals are obliged to provide their clients with complete confidentiality of data. It is optimal if all transactions are carried out through special secure channels.

There are several most popular and effective ways to retain info:

• SSL encryption protocols;
• two-factor authentication of customers;
• compliance of software with PCI DSS standards;
• regular audit of security systems.

Crypto Payments as a Sustainable Trend in the Casino Market

The main difference between digital tokens and traditional fiat money is how they function. The use of virtual coins is based on decentralised blockchain networks.

Each transaction goes through a secure protocol and is stored in public registries. This allows business owners to guarantee players absolute transparency, security, and no connection to local banking products.

Key advantages of crypto payments:

1. High operation speed. Transfers are made almost instantly, regardless of the number, frequency, and time of requests.
2. Guaranteed confidentiality based on advanced data protection protocols, such as 256-bit encryption.
3. Low or zero fees due to the absence of financial intermediaries.
4. Unlimited amounts of input/output or one-time transactions.
5. Global availability, including for users from regions with strict legal regulations or restrictions on the placement of bets.

The Main Things about Settlement Methods in Gaming

A high-quality payment service is one of the key advantages of casino owners, and it determines the success and long-term prospects of their business.

Key aspects that need to be taken into account:

• Financial products perform a wide range of tasks. Their list includes monitoring the movement of money to ensure security and increasing the liquidity of iGaming startups in the local and international markets.
• The most popular method in the entertainment segment is card transfers. The option is in demand in Europe, North America, and Asia but increasingly faces strict regulatory restrictions. For example, in the UK, it is prohibited to place bets using credit funds.
• Cryptocurrency transactions are a unique alternative to traditional payment solutions. Decentralised services are not tied to a specific geolocation. They guarantee record operation speed, privacy of customers, and minimal or zero commissions.

From Online Casino Market, you can learn more about the nuances of choosing financial instruments and buy a turnkey project with built-in modules from top suppliers.

We also offer the following useful solutions:

• scripts;
• Bitcoin platforms;
• lotteries;
• sportsbook software;
• free demo versions of iGaming sites, and much more.

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