How and Why to Buy a Turnkey Gaming Site: a Complete Guide

Entertainment for money is a highly lucrative and legal niche with clear operating rules and a quick return on investment. The decision to launch projects of this type today guarantees a good income tomorrow.

Managers of the Online Casino Market studio will tell you how to work in the market, and why it is so important to interact with professionals.

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Features of Ready-Made Resources

These platforms are versatile and have a wide range of options, responsive UX, and popular games.

Such solutions may have different characteristics but they are aimed at launching a casino as quickly as possible, scaling a business easily, and increasing the company’s profitability.

Why it is worth buying a turnkey portal:

1. Security assurances. Customers receive only licensed program components of excellent quality with high performance, capable of working during critical loads on its IT infrastructure. All games have certificates of conformity from QUINEL, BMM TestLab, eCOGRA, and other reliable entities. Payment software complies with the requirements of the international PCI DSS directive.
2. Multi-tasking control system. A universal backend allows entrepreneurs to implement projects of any complexity, from a traditional platform to an innovative option with cryptocurrency settlements. The service also includes a CRM module. It is responsible for generating reports, conducting mutual settlements with B2B partners, and creating forecasts for bets.
3. Customisation tools. They allow business owners to quickly make all settings, taking into account market characteristics and legal requirements. The Online Casino Market studio seeks long-term cooperation, therefore, the aggregator uses a flexible pricing approach for each client. We work honestly, transparently, and always for results.
4. Good payback. Each project has its profitability but the time frame for returning the invested funds is by the end of the first year of work. It is also worth mentioning that proper customisation of a project allows for highlighting its strengths and maximising revenues while acting within the legal framework.
5. Comfortable scaling. At the customer’s request, an online casino can be equipped with innovative content (VR slots and crash games), advanced control systems, and crypto gateways. It is also possible to partially change the work format by adding a module for accepting sports bets. All this contributes to business development and startups quickly turn into successful enterprises.
6. Affordable cost. The price for each order is calculated individually depending on the configuration of the solution, the country of operation, and other nuances.
7. Fast response. By working with us, clients can avoid risks associated with security, refusal to issue a licence, changes in legislation, and advertising restrictions. We instantly react to any challenges in the market and quickly adapt an entrepreneur’s project to current needs.
8. Wide geography. It is possible to open a casino in Malta, Romania, Sweden, the United Kingdom, Romania, Estonia, Latvia, Lithuania, and other countries where entertainment for money is legal. Certification in offshore jurisdictions will help operators attract traffic from Europe, Asia, and North America.

How Much It Costs to Launch a Turnkey Gaming Site

It is important to understand that there is no fixed price for creating an iGaming platform. Much depends on the country where the business is registered and its laws, as well as the customers’ wishes.

Let us consider what factors affect the formation of the value:

• fullness of the catalogue;
• timing of the project launch;
• regulatory framework in the selected region;
• connection of financial services;
• installation of additional software (security solutions and affiliate services);
• type of licence, and much more.

To save money, many people download free scripts on the Internet. These are engines with which you can theoretically create an online casino. In practice, the quality of such platforms leaves much to be desired.

Some of them include only 5 or 10 games, and there is no payment module at all. Therefore, to fully accept bets, entrepreneurs need to purchase additional software. This is more expensive and takes longer compared to the development of an exclusive product from scratch.

The best choice is to work with a trusted B2B partner and buy only legal options with a good starter package.

One of the most popular items in the aggregator’s catalogue is the White Label platform. It is already licensed, so there is no need to spend money and time on obtaining a permit. The launch of an iGaming portal under this scheme will cost from $8,000 to $10,000 but all investments will pay off in the first year of a gambling business’ operation.

The cost of individual development depends on the wishes and preferences of project owners. In addition to the basic components (product range, CRM module, and financial service), it is necessary to create an attractive website design, install an affiliate program, and take care of security issues. The minimum cost is about $10,000 or $12,000.

Speaking about the expenditures for the launch of a digital casino, we must also say that this field is one of the most profitable sectors of the economy:

• projected revenue of the entertainment and sportsbook niche by the end of 2024 is $100.9 billion;
• expected CAGR (growth rate) for the period of 2024–2029 is 6.2%;
• projected GGR (gross gaming revenue) at the end of 2029 is $136.3 billion;
• ARPU (average revenue per user) based on the results of 2023 is $470.

The industry is growing, which guarantees a quick return on investment and high profitability in the future.

The Range of Services

The Online Casino Market studio offers the following solutions:

1. Turnkey platform. This is the best choice for those who want to quickly and safely launch a startup from scratch. The solution includes modern equipment, flexible settings, and the best personalisation system. The creation of an original UX interface is already included in the service.
2. Sale of software. Operators get package offers for opening live and VR casinos, as well as developing blockchain and Telegram portals. We supply entertainment platforms, security systems, and slots from the best providers. These are Playtech, Pragmatic Play, Gaminator, NetEnt, and Microgaming.
3. Obtaining a licence. Our specialists can help at all stages of obtaining a permit, from collecting documents to accompanying entrepreneurs during interviews with representatives of gambling commissions. From us, it is also possible to order the preparation of a business plan and get advice on taxation.
4. Installation of payment software. The aggregator offers both international financial services (for example, Visa or MasterCard) and local products. These are Liqpay, Click2Pay, WebMoney, InterKassa, and PayAnyWay.
5. Internet traffic acquisition. We work independently and also cooperate with reliable affiliate services. Business owners can attract new audiences taking into account age restrictions in selected countries.
6. Marketing promotion. This includes comprehensive advertising on social networks, competent SEO optimisation, targeting, and e-mail newsletters.

A Turnkey Casino: the Service’s Structure

Such projects are extremely in demand. The secret of their popularity is quite simple. Entrepreneurs receive a ready-made solution with good components and user-friendly UX design.

The aggregator offers:

• formation of a step-by-step business strategy taking into account the laws of the selected country and the wishes of customers;
• licence from a reputable jurisdiction (Malta, Curacao, Isle of Man, and Alderney);
• certified software from the best vendors;
• a balanced catalogue of entertainment, which includes both traditional slots, as well as innovative crash and VR games;
• advanced CRM service with a large selection of personalised settings;
• professional support at all stages of cooperation.

The configuration of a ready-made casino can be very different. In this case, a lot depends on the specifics of the market and the starting budget of entrepreneurs.

A ready-made project always contains a basic set of programs, without which the work of a website is impossible:

1. Platform. This is the basis on which other components are installed (content, payment services, and security software). The portal must be flexible and scalable, have high performance, and guarantee trouble-free operation.
2. Product range. These are linear and cluster slots, digital solutions with VR and 3D elements, arcades, multiplayer fishing, board entertainment, and card games. About 70% of a catalogue’s items are usually slot machines. They are extremely popular with players.
3. Payment system. Entrepreneurs are offered to integrate financial software. Among the available settlement methods, there are bank and mobile transfers, as well as Internet acquiring and transactions through eWallet services.
4. CRM module. All the basic settings necessary for high-quality management of a resource are concentrated here. Operators can carry out analyses, activate jackpot draws, and much more.
5. Responsive front-end. This is a modern design with easy navigation and integrated gamification elements. The aggregator uses calm colour schemes with bright accents, carefully implements trends, and makes sure that users’ first impression is impeccable.

Secrets of a Successful Gaming Site

Let us consider the main characteristics of a modern entertainment platform.

Mobile Compatibility

It means that the resource can be launched on smartphones or tablets. The ready-made website is perfectly indexed by search engines (mainly Google), and operators receive organic traffic.

Compatibility plays a key role in the attraction and retention of clients. The proliferation of smartphones and the number of mobile players is growing every year, so the creation of cross-platform portals is becoming a priority for many business owners.

Key features of the concept:

• cross-browser support, smooth operation on various types of devices;
• quick launch and instant response to audience requests;
• adaptive design taking into account the parameters of the gadget used;
• readability of the text and proper arrangement of elements on the screen (blocks, buttons, and pop-up hints);
• support for different types of entertainment (in the browser and through a downloadable smartphone application).

Licenses Issued by a Prestigious Jurisdiction

Today, an increasing number of entrepreneurs are registering their companies offshore and obtaining local permits. Malta, Antigua and Barbuda, Curacao, the Isle of Man, and other countries are considered the most in-demand.

Advantages of working in such regions:

• clear and understandable certification process;
• quick launch of a startup without legal red tape;
• well-developed community;
• access to advanced IT infrastructure;
• low taxes;
• legal traffic acquisition from abroad;
• stable legislation and comprehensive business support from the authorities.

Affiliate Marketing

Cooperation with partner services is an important component of an effective online casino promotion strategy. Operators can interact with private webmasters or entire firms that help entrepreneurs attract new customers.

Among the well-known affiliate programs, there are:

• NetRefer;
• Post Affiliate Pro;
• DirectTrack;
• Income Access Group, and many others.

Joint work can be organised according to a CPA or RevShare scheme. Business owners can pay for the volume of acquired Internet traffic or the profit earned thanks to attracted gamblers, respectively.

Interaction with affiliates is not a reason to abandon traditional marketing techniques. SEO optimisation, targeted advertising, and promotion through SMM channels work quite well.

Customer Retention Policy

In an online casino, it is advisable to offer:

• competitions;
• seasonal missions and campaigns;
• local jackpot drawings;
• thematic promotions.

Such activities have a positive effect on the microclimate inside the gambling establishment, contribute to better socialisation of users, and make them want to stay on the website longer. It is also important to provide individual rewards. These are bonuses, cashback, free spins, and additional rotations of the reels.

Advantages of Cooperating with the Aggregator

The main reasons to implement a project with the help of the Online Casino Market studio:

1. The best portfolio in the market. We launched hundreds of successful iGaming platforms in Europe, Asia, and North America. Our specialists are familiar with the nuances of working in different regions, and they will select for you the most profitable option.
2. Full demo mode. It is possible to test all solutions for free for 10 days. This time is enough to evaluate the benefits of the product and make an informed purchase decision.
3. Convenient website builder. The program helps to model a future portal, decide on the type of business, select a payment module, and choose the range of offers. This option is completely free of charge.
4. Professional support. This includes technical and legal supervision, accounting consulting, search and training of staff, as well as remote administration, and other B2B services.

The Main Things about the Establishment of a Profitable Startup

The experienced aggregator is your reliable assistant in the market.

There are the following reasons for working with us:

• Acquisition of a turnkey resource has several benefits. These are a guarantee of security, quick return on investment, wide geography, flexibility, scalability, and the capability to independently customise the platform.
• A ready-made casino is always well-equipped. It includes a website, a CRM system, a payment module, a prestigious licence, and a range of certified content.
• The success of a gambling startup depends on many factors. This is an emphasis on mobile compatibility, an effective policy to attract and retain the audience, and the purchase of legal software.

Order the implementation of a turnkey project or buy a White Label solution at the Online Casino Market studio. It is also possible to use our free website builder or a convenient demo version and have a consultation with a personal manager to learn more about the launch of a successful business.

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Author

Karen Fill

Gambling business expert at Online Casino Market