Casino Platform: How to Choose Reliable Software
The development of a profitable gambling business is a complex process. The standard “download template — set up — install on hosting” scheme does not work here. Operators cannot do without a high-quality and modern platform, a secure payment gateway, and content from top providers.
It is possible to order premium program components from the Online Casino Market studio. For more detailed information, please contact our managers.
What Is an iGaming Platform
This is the modular software that allows entrepreneurs to manage user accounts and work with financial service providers, as well as reports and analytics. Business owners receive a universal back office for effective administration and development of their brands.
The website is the basis on which other components are subsequently installed:
- entertainment content;
- payment system;
- security modules;
- technical support service;
- affiliate programs.
Platforms may vary by several criteria:
- the level of fullness;
- the presence of specific functions;
- the availability of tools for entering new markets.
A well-thought-out gambling system allows operators to quickly develop an iGaming startup and turn it into a successful business with a multimillion-dollar turnover.
Among popular portals that can be bought from the Online Casino Market studio, there are products from:
- Tain;
- EveryMatrix;
- Casexe;
- NYX Gaming Group;
- GloboTech, and other suppliers.
Minimum Functionality of a Top-Quality Platform
Main features of such a solution:
- Reliable CRM system. It will become a single base for online casino content management, data storage and processing, as well as the tech support service operation, interaction with B2B partners, and report generation. Thanks to the CRM module, it is possible to change the internal settings of an iGaming resource. These are the level of denomination and the RTP percentage, the launch of progressive jackpots, and much more.
- User accounts. It should be distinguished by simple and convenient controls, multilingual support, individual settings, and clear navigation. Players should feel comfortable being on the website. In this case, they will want to return to the portal over and over again.
- Loyalty program. This is a system of bonuses, rewards, affiliate services, and other mechanisms for engaging and retaining users. The solution must support incentives and have a module for interaction with partners.
- Internal records. This includes a program code, a set of scripts, templates, databases, and API tools that might not leap out at first glance. With their help, operators can customise gambling portals to suit their needs, quickly scale their projects, and even change the type of activity (for example, add sportsbook options).
Characteristics of a High-Quality Casino System
The platform must meet the following requirements:
- Cross-platform environment. It means compatibility with a wide variety of devices, from traditional desktops and gadgets to land-based terminals, and consoles.
- High performance. In this case, we are talking about the uninterrupted functioning of the system at times of critical load on its IT infrastructure or a poor Internet connection. Instant responses to failures and user requests distinguish a good product from a low-quality one.
- Excellent security. It is difficult for entrepreneurs to make long-term plans if the gambling system is not so safe. The software must be protected from external and internal threats and ensure proper storage of client data.
- Comfortable management. A reliable platform provides different access levels. These can be the rights of the operator, administrator, programmer, technical support employee, etc. This approach increases the efficiency of the resource’s work and defines the areas of responsibility of each key person.
- Easy scaling. This is the integration of external components and programs, change of settings, and other aspects available to owners of a high-quality casino site. An excellent solution would be to integrate a cryptocurrency gateway, add games with live dealers, and launch such an option as betting on various competitions and eSports disciplines.
How to Choose a Reliable Platform Provider
Let us consider what entrepreneurs need to pay attention to first:
- Licence. The availability of a permit simplifies and speeds up the launch of iGaming startups and is a guarantee of the honesty and integrity of the software vendor. It also confirms the high quality and reliability of its branded products. Having a certificate obtained from the parent company, business owners can launch an iGaming project under a sublicence. The second option is to apply for a permit independently, already having a technical basis.
- Localisation. The software must take into account where the company is situated and the demands of the jurisdiction that granted a permit. This includes changing languages, setting monetary units, adding advertising restrictions and the amount of the initial deposit, as well as the size of bonuses. Legalisation settings ensure comfortable work in the selected country and quick access to new markets.
- Professional support. Entrepreneurs have it at all stages of cooperation, from project implementation to updating the system and configuration of advertising impressions.
- Demo version. The test mode allows operators to try the service for free, evaluate its advantages, and then make an informed decision about buying the software.
What Resources Can Be Created Based on the Platform
The gambling system is an element that allows you to launch a project of any complexity level, from a traditional entertainment site to an innovative resource that supports cryptocurrency transfers.
On the Online Casino Market website, there is a convenient constructor. With its help, it is possible to try various modifications of the platform and create a portal with a unique catalogue of products.
Crypto Solution
Its key feature is the processing of payments in digital units. These could be Bitcoins, Litecoins, Ethereums, and other promising tokens. The most popular option, which still resonates with the audience, is BTC operations. Opening such a wallet is the easiest way.
To create a blockchain casino, entrepreneurs will need a reliable gambling system. Subsequently, a cryptocurrency gateway is installed on it, as well as content where bets can be placed using virtual money. Players prefer Bitcoin slots, table games with built-in RNG, and crash entertainment.
Casinos that accept digital assets are characterised by a practical interface, simple navigation, and security. The solution often supports the Provably Fair function, which is based on cryptography. Anyone can double-check the results of sessions and make sure the platform is honest.
Live Products
This is a website with real croupiers. People can place bids in roulette, baccarat, blackjack, Sic Bo, etc.
The advantages of live resources include:
- Round-the-clock broadcasting. Video streaming in the Full HD format is transmitted thanks to the installation of professional equipment in gambling halls or studios. These are cameras, routers, and card readers. At any time of the day, players can visit live casinos to enjoy entertainment in real time and receive worthy prizes.
- Active socialisation. A website with live content is a place where users can communicate with each other in a special chat, exchange experiences and gifts, as well as compete in various tournaments. All this contributes to greater audience engagement, which also increases the revenues of operators.
- Large selection of providers. High-quality content can be ordered from Ezugi, Evolution, XProGaming, Vivo Gaming, Microgaming, and BetGames.TV.
Online Casinos
These are popular and profitable portals with a quick return on investment. Customers trust resources with positive reviews, a licence, a wide product range, and an attractive bonus program.
The gaming platform is the basis for the development of digital casinos. Entrepreneurs just need to create an exclusive site design, and Online Casino Market will take care of the rest of the issues. This includes customisation of payment transactions, timely user verification, and maintenance of high security of the service.
The Main Things about Buying an iGaming Platform
The system is a universal solution that allows businessmen to implement profitable projects of any complexity.
Key aspects that operators need to keep in mind:
- A high-quality portal is distinguished by a cross-platform environment, high performance, security, and comfortable management. The solution must be flexible and scalable.
- Reliable platform suppliers have a licence, certificates of conformity, and modern equipment. A huge advantage will be the availability of a demo version and localisation settings.
- Based on the solution, entrepreneurs can create a universal gambling project, a website with live games, Bitcoin resources, etc.
A branded portal can be bought from the Online Casino Market studio. We will advise you on all issues related to business scaling, the creation and development of an iGaming brand, and expansion into new markets.
From us, it is also possible to order the following services:
- business plan writing;
- assistance in obtaining a licence;
- development of HTML5 slots based on individual sketches;
- installation of a payment system;
- security software integration;
- promotion of iGaming projects, and much more.
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