AI Analysis of Players’ Actions to Change Betting Restrictions

Risk management is the most important aspect of maintaining casino and bookmaker profitability, as well as adherence to the law and protection of users. To determine the amount of funds available for placing bids, it is recommended to implement bet limit systems.

Traditional methods provide for fixed restrictions — they can be common for all visitors or personalised, taking into account the previous history of deposits and their sizes. The emergence of innovative entertainment and changes in gaming patterns require a change in approaches to establishing limits.

Tools based on artificial intelligence will assist in fulfilling this task. Such solutions analyse the actions of visitors to a digital portal in real-time. The collected information allows for the automatic introduction of restrictions depending on the profile’s risk level, steps that customers take, etc.

Online Casino Market experts explain how AI can help manage betting limits in accordance with regulatory requirements.

Buy a casino

Responsible Gambling and Adaptive Modification of Bids

An adequate attitude toward the deposition of funds is a system of principles, actions, and practices designed to protect players from ludomania and excessive spending on casino entertainment.

The most important task is to guarantee the audience a safe, fair, and controlled environment. This will help people monitor their behaviour, and operators will be able to demonstrate social conscience.

Responsible gambling was first mentioned in the late 1990s. In the 2000s, given the active growth and spread of online casinos, these rules were introduced into the legislation of many countries. Today, such practices are included in the licensing requirements of all states.

Examples of Regulatory Acts

Here is how the principles of an adequate attitude toward betting are enshrined in the official documents of different jurisdictions:

1. Great Britain. The Gambling Act 2005 and LCCP set out requirements to monitor user activity in real-time, establish limits, and implement self-exclusion mechanisms.
2. Sweden. Online platforms must enable customers to stop themselves from placing bids through the Spelpaus.se registry. Daily and weekly restrictions are set for playing in casinos.
3. The Netherlands. The Remote Gambling Act (2021) regulates the requirements for the use of digital solutions to analyse user behaviour.
4. Malta. The Player Protection Directive defines the rules for deposits and other limitations.
5. Ukraine. The local regulator states that entrepreneurs must provide options for self-exclusion, independent determination of restrictions, and mandatory verification of visitors to iGaming platforms.

These are not formal requirements. Their implementation is monitored by regulatory authorities: if violations are detected, operators face sanctions, including fines and the revocation of licenses.

By following the principles of responsible gambling, it is possible to create a safe entertainment environment and minimise the likelihood of developing ludomania.

The Importance of Limits

These are some of the main tools for implementing the standards related to the placement of bids.

Thanks to financial limits, entrepreneurs can perform the following actions:

• restrain and correct the emotions of players;
• limit potential costs;
• prevent involvement in troublesome gambling;
• help casino visitors track the time and regularity of participation in entertainment.

The standard control option is static limits that determine the amount of expenses daily, weekly, etc. This is the first level of protection. However, due to the growth of information flow and the increase in personalised risks, adaptive management models have come to the fore.

Modern systems adjust the size of bets and deposits in real-time. Various customer data are used for dynamic supervision:

• regularity and size of deposits;
• duration of sessions;
• history of wins and losses;
• activity periods (for example, morning or night), etc.

The AI ​​system, based on the information received, creates risk profiles of clients.

The service can perform several tasks:

• promptly adjust restrictions;
• restrict access to bets for a time;
• send a self-exclusion proposal.

Adaptive Limits as a Socially Responsible Approach

Personalised management shows how entrepreneurs care about their customers:

1. Protection of gamers from losses. Restrictions help limit the amount of funds that people can spend for a certain period.
2. Detection of risky behaviour. AI services can identify atypical activity that indicates an addiction or a lack of control.
3. Individualisation of limits. They are set based on the activity and history of each casino visitor.
4. Adherence to the law. The introduction of modern tools is necessary to comply with the terms and conditions adopted in the region of operation.
5. Integration with self-control tools. Adaptive analytics based on AI solutions can work together with self-exclusion options or voluntary playtime limits.

The Value of a Flexible Approach

The use of intelligent services for managing betting limits in the work of iGaming platforms combines moral responsibility and business rationality.

Business owners minimise legal and reputational risks. Interaction with users improves, and the clients’ loyalty increases. Casino visitors feel cared for and are convinced of the fairness of the gameplay.

The Role of AI Systems in Analysing Customer Behaviour

Services based on artificial intelligence are capable of investigating large amounts of data in the online format.

To obtain information, entrepreneurs apply various digital solutions:

• streaming frameworks (Apache Kafka, Apache Spark);
• machine learning systems;
• products for storing transaction history and training models (Data lake & Data warehouse);
• services for launching warnings or automatically changing limits (Feedback loop).

An example is the experience of Kindred Group. The Player SafetyEarly Detection System (PS EDS) for the early detection of problematic gaming behaviour is installed on all platforms of the company. The service analyses over 30 million transfers per day.

The Playtech brand has invented the BetBuddy tool. It tracks the digital actions of clients, identifies signs of ludomania, sends out alerts, and also limits the duration of sessions or the size of bids.

Adaptation of Restrictions Based on Predictive Models

Artificial intelligence helps entrepreneurs not only monitor but also foresee gamblers' behaviour.

Research by the NorskTipping Norwegian company demonstrates that AI services can predict when casino visitors will change limits. The accuracy of forecasts from different models varies from 76 to 78%.

The analytical information obtained allows business owners to automatically send messages to customers with a proposal not to increase restrictions or even lower them independently.

The Application of AI in Operational Work

Here are examples of the use of modern technologies:

1. Betfair. The platform, which is based on AI, monitors fraudulent behaviour and risky game, automatically changes limits, sends messages (for example, offers to limit deposits), etc.
2. Unibet. The special ​​tool analyses the actions of clients. It transmits warnings and adjusts betting restrictions.
3. Cosmopolitan Las Vegas & Resorts World Sentosa. Products based on artificial intelligence are also used in land-based complexes. Services monitor visitors in real-time to identify abnormal behaviour.

Anti-Fraud and Compliance

AI is actively used to recognise illegal activities. One of the areas is the fight against fraud, abnormal bets, and multiple accounts. For example, the Fraud Detection system is implemented on the PokerStars platform.

Services that use artificial intelligence automatically respond to offenses and block suspicious profiles. Besides, they automate KYC and AML processes — standards and procedures to prevent money laundering and terrorism financing.

Adaptive Limit Adjustment: How AI Makes Decisions

The use of such algorithms enables operators not only to minimise the risks of problematic gaming but also to provide a personalised and controlled user experience.

Flexible Management Standards

The services use dynamic individual values ​​rather than static ones:

• the current behaviour of players (increase in the size of rates, change in the betting frequency);
• previous patterns (average cost indicators, the time spent on the entertainment site, and intensity of the game in past periods);
• characteristics of sessions (time of day, part of the week, etc.);
• presence of big losses or wins.

Based on personal information, AI systems assess risks and decide to change limits or block betting opportunities.

Adaptive Intervention Options

Betting limit management systems can interfere with the game in different ways depending on the level of identified risks:

1. Gentle warning. In cases of minor deviations from typical behaviour, services send warnings, for example, when users temporarily increase bets. This type of intervention does not imply restrictions. This is a preventive alert.
2. Automatic limitation. When significant changes in the intensity of casino entertainment are detected (a significant increase in the sizes of bids over a short period), services automatically adjust the constraints. They are set for a short time.
3. Temporary blocking. Large deposits or other aggressive methods lead to automatic blocking. Besides, the system sends messages explaining the reasons for the suspension and recommendations to contact consultants or undergo an independent assessment of the psychological state.
4. Information and motivation for self-control. Modern solutions can send preventive notifications. Players receive information about huge expenses, reaching limits, etc. This encourages people to control their actions.

All messages and operations of the system are recorded in a personal account. Even if access to entertainment is blocked, gamblers still have an opportunity to contact the support service and obtain clarification.

Influence on Loyalty and Trust

Adaptive restrictions are usually perceived positively by the fans of betting but only if implemented correctly.

Such operations perform the following tasks:

• demonstrate that entrepreneurs care about their clients;
• increase the level of loyalty to the iGaming platform;
• reduce the likelihood of losing loyal customers due to excessive costs.

Online casino owners who implement adaptive betting limit management gain a competitive advantage in the market.

Challenges, Risks, and Limitations of the AI ​​Approach

The use of tools based on artificial intelligence has great potential. However, there are several complications and restrictions that entrepreneurs need to consider:

1. Accuracy and reliability of models. The correct operation of AI services directly depends on the quality and volume of data. Insufficient information can lead to misleading interpretations of behaviour and the limitation of responsible players. Therefore, it is necessary to invest in the continuous training of models, as well as implement feedback tools.
2. Transparency of solutions and users’ trust. AI algorithms are complex. This can lead to problems in explaining the reasons for blocking or imposing restrictions. Lack of clear communication provokes negative reactions from casino visitors. It is necessary to create interfaces that will inform people about the reasons for changing the limits.
3. Legal nuances. AI systems for analysing the actions of gamblers are subject to legislation on the protection of personal information. Operators must guarantee the secure storage of private details.
4. Technical constraints and installation. The connection of analytics services that run on artificial intelligence requires significant resources. Before integrating with CRM, administrative panels, and payment services, careful planning must be carried out.
5. Risk of restrictions. Excessive interference can provoke a decrease in the loyalty of customers and even their loss. Finding a balance between security and convenience is one of the basic tasks for entrepreneurs.

It is possible to achieve maximum efficiency and reduce the risks from using adaptive limit management systems, subject to the application of an integrated approach.

The Main Things about AI Study of the Gamblers’ Actions

Modern technologies based on artificial intelligence open up new prospects for entertainment platforms.

To achieve optimal results and minimise risks, it is necessary to observe the following features of service implementation:

• Continuous model training. Systems must evolve. Operators need to invest in improving and updating algorithms. This ensures accurate analysis of user data and making the right choices.
• Transparency and communication. Clients must receive timely, comprehensive, and correct information about the decisions taken. Even with complete blocking of access to the game, customers must have an opportunity to communicate with the support service.
• Adherence to the law. It is necessary to ensure maximum protection of private details provided by players.

Using AI services for adaptive betting limit management is a complex but promising way to boost the level of protection and increase the audience’s loyalty.

This article was prepared by experienced specialists of the Online Casino Market company. We will help integrate modern software into your iGaming platform.

From us, it is possible to order the development of turnkey platforms, payment service installation, the connection of entertainment from leading providers, and the organisation of marketing campaigns.

Order a service