How AR and VR Affect the iGaming Niche

These phenomena are one of the most interesting trends of recent years. The products have a rather vast scope of application, covering advanced developments in the field of medicine and general education programs. However, the most striking examples of their use can be found in the gambling segment.

Experts of the Online Casino Market studio will tell you how such solutions affect the growth of the entertainment niche and what prospects they open for a full-scale transformation of the industry.

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More Details about the Concepts

Despite some differences, their goal is to globally change the perception. VR is an artificial digital environment, and AR is a set of infeasible elements organically integrated into the existing space.

The services are based on computer modelling. Artists, designers, and programmers create 3D objects and scenes that imitate the real world or fantasy landscapes.

For maximum immersion, the following advanced tools and devices are used:

1. VR headset. It covers the entire visual and partially auditory spectrum of human perception, creating the most volumetric illusion of being in some other place.
2. Motion tracking programs. These are sensors and software that record the rotation of the pupils of the eyes, head, and body of users. The signal is instantly transmitted to the system, thus generating perspectives that match the gambler’s position.
3. Hand controllers. A well-thought-out complex service with buttons and touch elements will allow players to interact with various virtual objects.
4. Specialised accessories to reinforce the illusion of immersion. These can be suits, gloves with feedback sensors to simulate real tactical sensations, walking platforms, etc.

Advantages of Using Such Technologies in Gambling

New developments in this segment allow us to count on crossing the boundary between the experience of visiting an online casino and a land-based establishment.

Modern VR services are already much more realistic than 3D games. Moreover, niche solutions are equipped with a wide range of individual settings that allow people to adapt the digital space to personal needs.

Prospects and benefits of using the described technologies in the iGaming field include:

1. Creating a unique experience. VR casino clients have a great opportunity to fully immerse themselves in the atmosphere of a real entertainment location without leaving their homes.
2. Advanced features of the gameplay. Modern technologies allow punters not only to directly contact the croupier or other participants but also interact with the surrounding objects.
3. Changed content format. Traditional slots can be rethought as interactive adventure sessions with personalised quests. This format is dynamic and helps operators significantly increase the average time spent on the iGaming platform.
4. Large-scale coverage. The new generation audience needs a constant stream of new impressions and expanded chances for social interaction. Virtual reality casinos not only provide users with an interesting experience but also create a comfortable space for meeting like-minded people.
5. Increased security. VR solutions allow customers to create various avatars, as well as to maintain anonymity and confidentiality of personal data. Gamblers also have access to effective tools for self-restraint and control over their budgets.
6. Personalised experience. For an additional level of immersion, casino visitors can be provided with individual settings. These can be betting limits, rewards for regular activity on the platform, unique profile pictures, and other functions.
7. New options for social interaction. Voice or virtual chats, closed communities, and special halls are used as feedback channels. Users can compete in real time, share their opinions, and look for supporters.

Examples of Using VR on Gaming Sites

Such a concept has not yet become widespread. This is mostly due to the limitations of operational capacities and the high cost of specialised equipment. Nevertheless, there are already plenty of interesting and successful solutions in the market.

SlotsMillion

This popular portal offers a large selection of VR/3D products and looks like a real slot machine hall.

Visitors of the establishment have access to such non-gaming options as:

• physical movement within the territory;
• sitting on the couches;
• visiting a bar, as well as buying and drinking cocktails;
• exploring the views from the casino windows of an imaginary city.

PowerVR

It is a virtual poker room that was presented by the Mega Particle American studio back in 2017.

The application supports the following devices:

• Oculus Rift;
• Oculus Go;
• Samsung Gear VR.

In 2022, the brand launched a large-scale product update.

The gaming environment was supplemented by such interesting elements and functions as:

• 3 multiplayer modes: tournaments, cash sessions, and Team Showdown competitions;
• over 1 billion avatar settings, including accurate reproduction of user facial expressions in real-time;
• daily skins and new designs of tokens;
• voice chat.

PokerStars VR

The project was developed by the PokerStars corporation and the LyckyVR studio. The solution was released in 2018. Several professional players participated in its promotion, including Jaime Staples and Randy Lew, as well as many popular niche streamers.

The platform’s feature is a large number of types of the session. Users can participate in tournaments with random opponents from all over the world or create unique spaces for closed competitions with friends.

Customers can interact with both game items (cards and chips) and surrounding elements. For example, people can get up from the table, grab a drink, and light a cigar.

At the end of 2022, the developers released an update with an expanded list of personalisation settings. The most large-scale transformations affected profile pictures. Now players can create the most realistic images that can copy their facial expressions and emotions in real time.

The Main Things about VR and AR in Gambling

Despite the lack of mass distribution, such technologies have already had a significant impact on the casino industry. They provide completely new impressions, making entertainment for money safer and more exciting.

Key aspects that operators need to take into account:

• VR resources attract the audience with various social interaction methods. Clients have access to various communication channels, including voice chats and options for creating closed spaces for talking to friends.
• Such solutions help to create a wide variety of gaming worlds. At the current stage, industry leaders prefer to generate digital copies of real-life establishments but, in the future, locations with slot machines may look like spaceships, underwater fortresses, etc.
• Casinos with VR elements are distinguished by an increased level of security. Their customers remain anonymous and can make any avatar they want. For additional protection of personal data, advanced self-exclusion and multi-level identification tools are provided.

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