iGaming Products with Live Dealers: Temporary or Constant Trend

Experts of the Online Casino Market company will tell you about the features and advantages of live platforms, how popular this format is, and whether such solutions can completely replace RNG content in the foreseeable future.

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What Are Live Gambling Portals

This is an imitation of a real casino, which is broadcast from studios. It is characterised by a perfect combination of virtual and real entertainment for money, as well as the availability of advanced customer involvement functions and modern security tools.

The trend for live casinos has become especially relevant during the pandemic when many users moved to the online space due to the mass cancellation of all events and the closure of land-based locations.

The audience’s playing habits remained the same: the placement of bets in table games and roulette, as well as communication with the croupier and other participants. All these opportunities are provided by live casinos, which is why they are so popular.

How iGaming Sites of This Type Work

Let us consider the structure of live platforms:

1. Broadcasts from specially equipped studios. They have Full HD and 4K cameras, card readers for automatic information transfer, high-quality lighting, etc. The survey is often carried out in the zoom-in mode, allowing people to observe the emotions of dealers. The interior of the studios is designed in the style of traditional gambling halls, which makes the betting process authentic and attractive.
2. Live streaming in mobile applications and on casino websites. In this case, users communicate with each other, exchange experiences and gifts, and participate in joint battles and quests. It is possible to play either one-on-one with charming croupiers or with other participants.
3. Data transfer through licensed software. Dealers are responsible only for the organisational and entertainment elements of the game process, while all other functions are performed by specialised program components. This includes acceptance of money, payout of prizes, activation of bonus rounds, provision of security, and customer data protection.

In live casinos, areas of responsibility are divided rather clearly, which improves the user experience and makes the website attractive for both beginners and high rollers. They receive real communication and vivid emotions from dealers.

The task of the built-in software is to maintain the speed and reliability of transfers, the image quality, and the correct calculation of bonuses.

Platforms of this type cannot do without professional support. It includes conversations with players outside the game and assistance in resolving a wide variety of issues, from the verification process to the withdrawal of money and connection, to the loyalty program.

Popular Live Solutions and Their Developers

Almost all operators choose traditional card and board entertainment:

• roulette;
• Sic Bo;
• Texas Hold'em;
• baccarat;
• blackjack, and others.

Such content is pleasant and understandable to the audience. Casino visitors are well-acquainted with the rules of the game, profitable betting strategies, and the format of the accrual of prizes. When accessing a live casino, they immediately start playing, making deposits, and receiving bonuses.

Roulette is considered the most popular solution among the fans of live gambling products. It is only logical that top providers create many modifications to this entertainment. For example, the Evolution brand has more than 20 versions: American, French, European, immersive roulette, and many others.

The second most in-demand option is Texas Hold'em. This traditional 5-card poker game attracts users due to its high speed and the ability to apply effective betting strategies. The audience also enjoys Omaha and Caribbean Stud. It is possible to play one-on-one with the dealer or at a table (from 5 to 8 participants).

The interests of people vary depending on location. Thus, gamblers from Asia prefer oriental-style solutions and trust such developers as Lebo, BBIN, Dream Gaming, etc.

As for European consumers, their favourite brands are:

• Vivo Gaming;
• Evolution;
• Betgames.

Live casinos are not only about table and card amusements. Many platforms also offer lotteries, bingo, keno, and other types of entertainment.

Features of Regulation

To legally accept bets, operators must obtain a permit.

There are 2 approaches to casino licensing in the international market:

1. Receipt of a single document for all types of activities. Within the framework of one certificate, entrepreneurs can own an iGaming site and a portal with live dealers, which is beneficial for those who want to diversify their offerings and increase profits. Licences are issued by special commissions of Malta, Curacao, the United Kingdom, Romania, and other countries with a well-developed casino niche.
2. Obtaining a permit for a live gambling platform. Entrepreneurs can not only accept bids from users but also manage land-based studios with real croupiers. The most famous example is the authorisation of Kahnawake. Holders of such a document have the right to place their live studios on the territory of the reservation and carry out video streaming throughout the world.

Benefits of Launching a Casino with Live Dealers

Let us consider why more and more operators are investing money in this format:

1. Good response from the audience. Live portals allow businessmen to reach multiple generations of players. These are gamblers over 45 years who used to frequently visit offline locations, beginners with minimal experience, punters aged 25–35 who are attracted to live betting, and many others. Entertainment that is included in this category is interesting for both men and women.
2. Stable revenue growth. During the pandemic, many land-based project owners switched to the live format and were not disappointed. Today, income in this segment continues to grow, and the profits of gambling companies continue to increase. Most analysts call digital casinos with real croupiers one of the most promising trends in the next 10 years.
3. Excellent customisation options. This includes the advertising of iGaming brands placed in the studio, collaborations with professional players, organisation of joint tournaments with software vendors and specialised websites, and much more. Operators can put their logo on dealers’ clothing, card backs, tables, banners, and other elements of the studios’ interiors.

Betting in live casinos attracts the audience for several reasons, such as:

• authentic gameplay;
• great confidence in entertainment of this type compared to RNG slots;
• pleasant and friendly atmosphere in gambling halls;
• active socialisation and competitive spirit;
• high-quality 3D picture;
• round-the-clock availability.

Prospects for Platforms with Live Dealers

Just 5 years ago, experts considered it to be a temporary trend that would quickly lose its relevance. Today, most of them have changed their minds. This kind of casino is a full-fledged direction in the iGaming industry with high incomes and audience engagement.

Commitment to Innovation

The world’s leading live project owners are constantly working to improve picture and sound quality, increase the data transfer speed, create 3D models of what is going on in gambling halls, etc. These companies are also actively entering foreign markets.

A striking example is the Evolution brand. In just a few years, it obtained licences in 6 American states (New Jersey, Pennsylvania, Michigan, Delaware, Connecticut, and West Virginia) and opened cutting-edge live studios in each of them.

Innovative developments are also used in some bonus programs. The developer has a collection of unique CryptoCities NFT tokens. Anyone can win such digital assets and then sell or exchange them on a special blockchain exchange.

Emergence of New Versions of Content

The Betgames.tv Lithuanian enterprise is considered a pioneer in this direction. It presented unique software that allows users to place bets not on sports but on the results of sessions between a gambler and a client.

Today, the brand’s catalogue includes more than 20 exclusive solutions:

• Lucky 7;
• Bet on Poker;
• Bet on Baccarat;
• War of Bets, etc.

The baton was picked up by Evolution specialists. In 2022, they presented several innovative formats, including Monopoly Live and Deal or No Deal.

Currently, the release of Game Shows has become one of the provider's priorities. The most famous titles in the collection are Crazy Time, Funky Time, Crazy Pachinko, and Extra Chilli Epic Spins.

Active Socialisation of Players

The results of the GSMA Intelligence study showed that by 2030, 72% of the world's population will use the Internet for communication. Today, this figure is 53%, so it is logical that live casinos will become more and more in demand in the future.

Experts predict that single-player solutions will be completely or partially replaced by multiplayer ones soon.

Modern users are already experiencing a lack of communication. By visiting live casinos, they can eliminate this deficit. Moreover, top gambling platforms offer a large selection of socialisation tools. These are tournaments, races, leaderboards, multilingual chats, seasonal missions, etc.

The Main Things about the Popularisation of Games with Real Dealers

This format is becoming one of the most in-demand in the field of entertainment for money.

Key features of live casino solutions:

• Such platforms combine the advantages of land-based and online resources. Croupiers are responsible for user experience, communication, and positive emotions. Built-in software and advanced technology guarantee high-quality broadcasting of what is happening in gambling halls 24/7.
• The benefits of launching a casino project include a good response from the audience, stable income growth, excellent customisation opportunities, and effective promotion. The necessary permits can be obtained in Kahnawake, the United Kingdom, Romania, Curacao, Malta, and other jurisdictions with a well-developed entertainment industry.
• Key trends include the emergence of new live content options, the addition of socialisation tools, and the introduction of innovations.

The Online Casino Market studio offers the following useful services:

• development of HTML5 slots based on individual sketches;
• advertising of iGaming platforms;
• payment software connection;
• integration of security systems, and much more.

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