EveryMatrix Slot Trumps: Strategic Approach to Gambling Activity Expansion

Informational awareness is crucial in the contemporary data-driven business world. Such proficient gambling providers like EveryMatrix have fully embraced this notion and have been working hard to educate themselves based on the obtained data and monetise it in different ways.

However, even in the competitive business world, raising awareness about the key findings can benefit the entire industry in general. EveryMatrix’s innovative program is called Slot Trumps. Online Casino Market shares the key insights about the progressive analytical system to show the highlights of the results.

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Slot Trumps Targeting Settings

While the global gambling market is immense, it is beneficial to focus on some of the quickly developing regions and the possibilities they offer. Slot Trumps became one of the first interactive programs to analyse each of the selected markets from multiple perspectives but with an emphasis on boosting operators’ performance.

The initial launch focuses on 6 gambling regions:

• Greece;
• Germany;
• Romania;
• Brazil;
• Colombia;
• Peru.

EveryMatrix is an internationally renowned provider with one of the largest libraries of content. The primary aim of the Slot Trumps program revolves around localisation. The supplier strives to offer the right entertainment in the dedicated market, to the exact players.

The essence of Slot Trumps is all about the relevant engagement tools and promotions used to acquire and retain gamblers. The EveryMatrix program helps expand and run new operations in unexplored destinations.

Slot Trumps is based on:

• player behaviour data;
• user archetypes by markets;
• content localisation strategies;
• versatile gamification tools.

European Regions in Focus

The program has proven itself excellently in Europe, granting access to impressive and knowledgeable findings. More regions are expected to receive their in-depth analysis with the inventive Slot Trumps program.

Romania

The country established online casino regulation in 2010, and 3 years later, assembled an official gambling authority. Romania is a strong land-based market for real money entertainment that converts many cabinets and digital titles.

Basic findings of the Slot Trumps system in Romania:

1. A high proportion of players in the country still prefer to gamble online, with the most appealing themes being lucky sevens, fruits, and animals.
2. Bonus buyers are a separate group of participants who generate larger than standard wagers of up to 16 times the average bet across a select number of popular titles.
3. Players today are demanding experiences for their money, and this is mainly the younger generation and new participants.
4. A large increase in a number of streamers and alternative marketing channels turns plays into graphically advanced and highly volatile amusements.
5. One of the most effective promotional instruments in Romania is gamification, mainly progressive jackpots.

Greece

The situation in the country is stable, with various experiments and innovations implemented regularly. In 2022, the local government increased the maximum stake limit on all slot games to €20. This reversed its 2020 guidance of a €2 threshold.

Key Slot Trumps’ findings based on the change:

1. The shift doubled the maximum single-win value on games of chance and slots from €70,000 to a cap of €140,000 while spin speeds were also increased from 3 to 2 seconds.
2. Conditions both for players and the industry have improved, but user behaviour is still conditioned by the regulatory requirements.
3. The max bet cap influences in-game bonus sizes as well as buy feature presence, resulting in average bet levels of 79 cents per spin.
4. Only 20% of the 20 most played titles have a median bet of more than €1 while a total of 60% of the top 20 activities within the slot Greece network contain free spins.
5. There is no actual limitation on gamification tools. It is still possible to see operator-funded jackpots, tiered challenges, price wheels, tournaments, etc.

Compared to Romanians, Greek players spend 3 times less per spin across their top 20 games. This number shows the huge appetite for real money entertainment in the country.

Germany

The country’s legislative journey started with an online ban in 2008. Later, the establishment of GGR in 2023, marked yet another milestone in the legal framework. Except for online slots, apart from the other casino games, regulations pose a unique challenge for licensees. Germany is a top market, meaning it is hard to enter and stay in.

Slot Trumps reports the following findings:

1. Regulatory requirements continue to shape player behaviour, so understanding and complying with legal issues is crucial.
2. Punters face restrictions on simultaneous game participation and spend delays on online slots.
3. A monthly deposit cap is €1,000 irrespective of income along with a €1 maximum stake limit on slots.
4. Regulatory involvement makes players gravitate to a specific style of games and leads to an average stake level of 52 cents per spin, approximately 50% less than the global rate within the network.
5. German players place approximately 30% fewer bets per session compared to Greeks and 50% less than Romanians.

Hidden Pitfalls of European Regions

The key findings of Slot Trumps for these markets reveal some challenges that operators may face when it comes to offering gamification solutions in such complex regulatory environments.

Potential issues when dealing with engagement:

Romanian Players

They follow a learning curve from the land-based gambling culture. Some punters, especially the old-school ones, often consider gamification tools like free spins or cash something they feel they are paying for.

They do not necessarily understand the mechanics that are put in place or how the price pools are created.

Greek Players

For this audience, every bit of anything goes well. Users see the extra value in literally everything because of the strict regulation.

So, whatever adds more bonuses and excitement works fine. However, operators choose large promotional suites and even introduce their own gamification programs that create mismatched propositions.

German Players

Typically in the region, it is not only about user preferences but about what you are allowed to do. Something that works in other countries may be forbidden in Germany. Individual titles behave differently within an operator’s proposition.

Even though it may seemingly be the same game, two regions (like Germany and Greece) might have a different max bet or even a disabled feature because it is not allowed.

Latin American Regions in Focus

The first 2 countries that have undergone an in-depth analysis are Brazil and Colombia. The studies about Peru are preliminary and are expected to see the world shortly. Slot Trumps is an expansive program, so more Latin American destinations are going to be included in the informational investigation.

Brazil

The country is still an unregulated market and is perceived as a free landscape to grow. It allows operators to have more creativity when it comes to engaging with their players, but that also means additional responsibility in how to construct strategies.

Slot Trumps highlights about the region:

1. A thrill-seeker player archetype prevails in this market. These are punters who would prefer medium-volatility games and represent a very significant segment of the Brazilian gambler population.
2. The combination of high-variance activities with multi-layered tournaments or rewards keeps players engaged and longing to come back for more. In total, over 56% of the most-participated games fall into this sort of category.
3. The average bet overall is about 8 times higher for 3 top high-volatility titles among the most played 20. Punters typically tend to prefer to place smaller amounts and participate more often, rather than having higher stakes and fewer times.
4. The average number of rounds is about 50, meaning Brazilian players are placing loads of bets in each session on those most popular activities.
5. Game theme preferences have similarities with the European markets as locals tend to choose animal, fantasy, and classic fruit slots. The top features are wilds, multipliers, and gamble.
6. In-game free spins have been the most popular retention feature. They increase the average number of sessions by almost 74%. Jackpots, cheer challenges with real-time leaderboards, and prize wheels might be something that operators can take advantage of in the Brazilian market.
7. Casino players here interact with assignments, tournaments, and other competitions more than anything else. Therefore, these effective, personalised strategies and features are central to creating the ultimate gaming experience in the market.

Colombia

This is an exemplary regulated jurisdiction in Latin America. The history of this region is a mix of what we see quite often in quickly shifting areas, where there is a land-based casino operation and more of a sports betting audience inclination.

Slot Trumps’ highlights of the market:

1. Colombian punters prefer more medium volatility entertainment and exhibit a wider range of iGaming preferences, with 70% of them regularly participating in gambling activities that blend traditional offline and online experiences.
2. Locals enjoy a diverse selection of games, with the preferred genres being slots, blackjack, roulette, and baccarat at both brick-and-mortar establishments and online casinos.
3. Colombia is still very much a sports betting market, and it stands out as the leading form of entertainment as far as national and international events that are being wagered on. A shift in the player archetype is observed a bit more towards casino activities as they become educated about such offerings better.
4. Compared to the findings in Brazil, the average wager is lower by 70%. However, Colombians tend to spin more often with approximately 75 sessions every 90 days compared to 49 in the neighbouring region.
5. As far as the top game things, locals are very similar to the Brazilian market and look for animal, classic fruity, and fantasy themes. Meanwhile, top features revolve around free spins, wilds, multipliers, and scatters.
6. The best gamification tools across the vertical are tournaments with real-time leaderboards. Brands that want to go the extra mile should implement strategies that allow players to compete against one another to bridge the gap between sports betting punters and slots fans.

With that in mind, there is a strong upsell opportunity for operators. A cultural preference for sports over real money games combined with a less mature market are two of the crucial reasons why online slot behaviour in Colombia is lower than the global average.

Peru

The region is a fairly new gambling destination for a lot of operators. In terms of the gaming profile, it is similar to Colombia and tends to be more of a sportsbook-inclined destination. Enhanced education is still to be done on online casino entertainment, but a transition towards cross-product content is already visible.

The highlights of the Slot Trump program derive the following:

1. The average bets are higher than in other local regions, coming in at just under €2. In terms of rounds per session, Peruvians are at 136 approximately, which is far more than any of the other 3 Latin American markets covered by the program.
2. The player archetype and preferences revolve around medium volatility. Peruvian punters tend to prefer animal, classic, and Asian themes, with the buy feature being the most prevalent.
3. The best-suited gamification tools are cross-vertical tournaments and tier challenges, similar to the Columbian inclination. Peru in its current standing is regulating, so operators are now having to come under more stringent marketing requirements.

The region is the latest in Slot Trumps’ analysis program. Depending on how things end up moving forward, gamification may become more stringent even compared to European destinations today.

Player Behaviour Anomalies

Understanding other markets helps operators in European and Latin American regions since the local regulation is inspired by other neighbouring gambling ecosystems. The same concerns user preferences. However, regardless of how close these jurisdictions are in comparison to one another, the gambling sector is very volatile and requires constant monitoring and analysis.

The Slot Trumps program has observed insights as far as player behaviour that turned out surprising from the general picture:

1. Peru, Argentina, Brazil, and other LatAm destinations are more focused on bookmaker activities due to their passion for sports. However, with the impact of new service providers and an innovative mix of entertainment, the transition rates are improving.
2. Romania has potentially low average bets due to the popularity of the bonus buy feature. This indicates the elevated importance of this innovation in gambling activity.
3. Brazil has high-performance entertainment that was initially created with an orientation on the US and European markets. This is odd in the general picture since both directions have seemingly different focuses.

Every analysis, like a rule, has its off-course derivatives or exclusions. This indicates market flexibility and the necessity to embrace the situation from different perspectives.

Localisation Strategy and Challenges

From the operator side of things, the accompaniment of multinational and locally-based platform owners can face different kinds of complexities. Europe, which is a more historic market, versus Latin America, which is an ever-growing region, have distinct orientations, but global operators are eager to cover every bit of lucrative destinations.

This is where content localisation is crucial when entering a new market. Slot Trumps provides insightful ideas and considerations in terms of the balance between different regulations that can restrict features and gamification solutions. This covers many things as far as game mechanics, bet caps, time restrictions, RTP, and so on.

Such sort of challenges can be tacked with strategic approaches:

Dedicated Experts

It is very important to have people on the market where you are launching. Even though the prevalent languages in Latin America are Spanish and Portuguese, there are still distinctions in the way people communicate in different regions.

Operators must have copywriters, country managers, and other experts who come from the market area, to make sure they are not only speaking the same language but think similarly.

Localisation/Adaptation

From the provider’s point of view, when they create a game there is no particularly single country in mind. The team has ideas about where this particular product will work better.

However, given that providers do not usually focus on a single country or region and work on close to 30 markets, this covers quite a bit of the globe.

Communication

It is a challenge to create genuinely localised content. That is why providers try to speak with operator partners. As a result, developers do not necessarily want all their portfolios to be launched in each country and for every operator.

They usually pick a few selected games and make sure that they engage players. It gives the metrics about the operator and allures them to come back for more content that works well.

Focus on Quality

Providers try to be very selective with game choices and recommendations. Most of the time, quality is much more important than quantity when it comes to offering entertainment to particular markets or specific partners.

As a result, a provider with an output of 20 games per month is not necessarily better in terms of library saturation. A content creator with 2–3 fresh titles can be more beneficial for operators due to better resource investment and performance dedication.

The Main Things about the Slot Trumps Program

EveryMatrix developed the analytical software as a testament to the power of informational saturation. By leveraging detailed data on player behaviour, market-specific user archetypes, and local content strategies, Slot Trumps has made significant strides in optimising gambling operations.

Key points of the program:

• Slot Trumps initially concentrated on 6 gambling regions, namely Greece, Germany, Romania, Brazil, Colombia, and Peru, to harness their growth potential and adapt strategies accordingly.
• The emphasis on local preferences and player behaviour aids in delivering relevant content and promotions, thereby improving user acquisition and retention.
• Notable for its regulatory complexity, European markets like Romania, Greece, and Germany exhibit distinct gambling behaviours and preferences that influence game design and promotional strategies.
• In regions like Brazil and Colombia, Slot Trumps helps navigate through regulated and grey landscapes to identify user tendencies and optimise engagement via targeted gamification.
• Unveiling surprising trends, such as the diverse reactions to regulatory changes or unexpected player preferences across different regions, underscores the need for adaptable strategies.
• The program underlines the importance of nuanced market understanding and advocates for adapted offerings as well as localised communication to effectively meet diverse demands.
• Slot Trumps supports a selective approach to game development and market entry to prioritise quality and strategic alignment with local needs and regulations to ensure sustainable success.

EveryMatrix’s program embodies a strategic, data-driven approach to expanding gambling activities. Its success in navigating complex regulatory environments and diverse player preferences demonstrates its value as a pivotal tool for operators aiming to excel in the competitive gambling landscape.

Online Casino Market offers such comprehensive aid to all our clients to ensure streamlined project development in any operational region. Order a turnkey gambling solution or inquire about individual components to start or boost the performance of your platforms in any region.

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