The Role of Intermediaries in the iGaming Niche in 2024

This market is one of the most competitive commercial sectors. Those who are striving for a constant increase in the profit need to take care of various issues, from the relevance of content and the convenience of the platform’s UX design to the security of financial modules and the effectiveness of bonus programs.

If entrepreneurs need to launch and manage an entertainment site independently, they need significant investment and direct ongoing participation to carry out day-to-day tasks. The best alternative to starting from scratch is signing a contract with a trusted aggregator.

Specialists from the Online Casino Market studio will tell you about iGaming intermediaries, the services they offer, as well as the benefits of working with them.

Our team of experts has hundreds of successful cases under its belt. We have been in the market for over 10 years offering the best solutions for fast deployment. You can evaluate the quality of our services in one click – just order a free demo version of the gambling portal.

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Areas of the Intermediary’s Responsibility

It is the link between software vendors and the owners of entertainment resources. Such elements provide a wide range of tools for the preparation, implementation, and operation of the project.

Collaboration with a specialised firm allows an investor to significantly reduce time and money in the initial stages of working in a niche and guarantees the launch of a competitive startup focused on a target area.

The main areas of activity of gambling aggregators:

Interaction with Suppliers

Entrepreneurs no longer need to independently select providers and conclude contracts to purchase each platform’s element or unit of content.

Intermediaries carefully study the market offer and conduct a comprehensive assessment of the quality and safety of iGaming solutions. Such brands are also responsible for signing contracts with developers and regularly updating the product range.

During negotiations with suppliers, the following issues are usually discussed:

• licensing and certification of assortment and administrative software;
• distribution of income between the provider and the buyer of program components;
• security assurances;
• frequency and speed of updates;
• deployment opportunities outside local markets, etc.

Formation of Libraries and Their Connection

Software aggregation is one of the main functions of intermediary companies. They create unified programmatic databases known as API. These systems include a set of entertainment and related options necessary to run a casino platform.

The launch of the business using such services significantly simplifies and speeds up the procedure for entering the market. Using the power of turnkey developments, operators can focus on creating marketing strategies and long-term planning.

Advantages of API integration:

• access to digital products and services through a single connection channel;
• various personalisation settings;
• ability to select individual titles from the library and combine them with each other according to the constructor principle.

Technical Support of the Project

Intermediaries are not only responsible for selecting casino games but also for ensuring the functionality of all components of the gambling platform.

As a rule, the aggregator’s clients have access to several language interfaces and feedback channels with the support staff. This approach allows project owners to minimise any downtime due to software updates, malfunctions of operating modules, or disruptions of Internet access.

Software Integration Options

Specialised enterprises offer their customers a wide range of services, the most popular of which are:

Installation of Games

The variety of entertainment is one of the key factors for the success of a modern digital casino. There are examples of brands that have conquered the market with a single product or slots from a specific manufacturer but these are isolated cases.

The competitive niche requires operators to be flexible and able to quickly respond to the slightest changes in the audience’s demands and preferences. Therefore, we recommend providing the widest variety of options.

Our portfolio contains:

• fruit-themed games and slots with exciting storylines;
• solutions with fixed and progressive jackpots;
• live entertainment, including the latest releases with VR elements;
• lotteries and bingo;
• bets on sports events, as well as cyber and fantasy competitions;
• table games, roulette, and video poker;
• blockchain-based crash content.

The larger the selection of products on the entrepreneur’s website, the more clients it will be able to attract. By collaborating with the intermediary, business owners can independently manage the library – remove or add both individual positions and entire categories of solutions with just one click.

This allows operators to quickly adapt to changing user requests and, accordingly, increase profits.

Integration of Payment Services

The second most important factor in the success of a gambling project is the availability of high-quality and safe financial tools. Casino visitors must be confident in the security and transparency of settlements. That is why investors need to offer certified solutions from reliable suppliers.

Characteristics of a reliable and functional payment module:

• high transaction speed;
• minimal commissions or their absence;
• accessibility for people from specific regions;
• ability to make deposits in different fiat currencies;
• variety of financial options (for example, support for bank/mobile transfers and transactions through electronic wallets).

Cryptocurrency services deserve special attention. The Online Casino Market team recommends choosing a module that is designed for the acceptance of several popular digital tokens.

This will attract a new generation of users to the iGaming sites and make transactions faster, safer, and more transparent. Besides, casino visitors will have an opportunity to remain incognito.

Turnkey Solutions for the Entertainment Niche

One of the most in-demand services of aggregators is the development of ready-made business projects. Entrepreneurs have at their disposal a comprehensive ecosystem that can process incoming traffic immediately after the portal’s launch.

Our offer includes:

• flexible engine with an expanded set of administrative options;
• large-scale content library, including the latest releases;
• built-in multicurrency payment modules;
• convenient templates for customising the user interface;
• analytical programs for monitoring key business operations and long-term strategic planning;
• feedback channels with support services.

A turnkey website allows project owners to launch their startups in record time. They also get a chance to adjust some personal settings and switch their attention to the tasks related to the brand’s promotion.

Benefits of Working with Aggregators

Self-deployment is associated with a lot of risks and requires significant time costs, constant financial investments, and the presence of at least basic skills.

An agreement with an experienced intermediary allows operators to minimise initial expenditures and focus on improving the resource’s profitability.

A reliable aggregator provides clients with the following guarantees:

1. Safe and fast launch. Entrepreneurs can enter the specified parameters and immediately accept the first visitors. The turnkey service requires minimal manual interference both during daily tasks and the moment of opening.
2. Financial benefit. Acquisition of a comprehensive system will cost much less than an independent search for suppliers and the conclusion of contracts for each item. This allows businessmen to rationally distribute the budget and allocate additional funds for advertising purposes.
3. Wide range of personalisation settings. Turnkey online casino owners have access to extensive functionality: from general localisation of the platform and addition/removal of certain products to setting betting limits and connection of various promotion services.
4. Built-in marketing tools. The Online Casino Market team provides access to cutting-edge affiliate networks, the best bonuses, and retention programs. All options can be customised to suit the needs of each entrepreneur and adapted to different markets.
5. Constant expansion of the range of solutions. By concluding a single contract, operators acquire an impressive portfolio of more than 15,000 titles from industry leaders. We offer the best releases from Games Global, Amatic, Greentube, Igrosoft, BetGames, Aristocrat, Novomatic, Endorphina, and other international brands.

In addition to a turnkey platform, you can order:

• training materials for full-time business employees;
• support in the process of casino licensing;
• the use of AI-based chatbots to communicate with clients;
• integration of specialised modules for risk assessment and prediction via machine learning technologies;
• development of personal advertising programs;
• full remote project administration.

Another reason to enter into an agreement with the Online Casino Market is the opportunity to test the functionality of existing products for free. To do this, just order a connection to a demo version of the system.

The Main Things about Working with an Intermediary

The entertainment market is one of the fastest-growing and most flexible sectors of the economy. An independent launch involves a lot of risks. The best alternative to starting from scratch is cooperation with a proven and reliable assistant.

Key features of such a collaboration:

• The acquisition of iGaming portals from specialised firms allows business owners to enter the market in record time. Investors receive a comprehensive solution capable of processing incoming traffic immediately after saving basic parameters. In total, to complete the design and create an advertising campaign, it will be necessary to wait only a couple of weeks.
• The decision to work with intermediaries has significant financial benefits. A turnkey website will cost several times less than paying for integrations from several suppliers.
• Aggregators undertake security control and technical support of all daily processes. Operators are required to have minimal participation in the early stages. Further management tasks can be outsourced.

You can learn more about the nuances of entering the market and order the development of an exclusive project from the Online Casino Market studio.

We constantly monitor industry trends and offer the most convenient, flexible, and safe solutions. There are scripts, licensed entertainment resources with slot machines, decentralised platforms, sportsbook sites, Telegram casinos, and much more.

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