Online Casino: Installation of the Best Content on the iGaming Market

Online casino
Updated 05 july 2021

According to a report by the authoritative online publication Brand Essence Research, by 2027 the global iGaming market will reach $127.4 billion with an average annual growth of 11.5%. More than half of the revenue (54.3%) will come from the web casino segment, remaining the most dynamic sector in the gambling market.

The key to the successful operation of an entertainment site is high-quality and modern content. The Online Casino Market team invites you to consider which games will be relevant in the next 5 years.

Online casino: installation of the best iGaming content

At the company, you can rent or buy online casinos with a wide selection of content. Our product contains a well-thought-out management system, a reliable financial aggregator and other useful components.

Segmentation of the Casino Market by Types of Popular Games

According to the results of 2020, the profit of internet casinos amounted to $35.6 billion, as close as possible to the long-term leader — internet betting.

Let’s take a look at which entertainments brought the most revenue to iGaming operators in 2020:

Game type

Total income


in $ billion

in %

Slot machines



Live games



Board games



Bingo and lotto



Other (instant and social games, sports simulators)



Traditional Slots

Almost half of the income in the casino industry was ensured by those who play dynamic slot machines — $16.2 billion or 45.6% of total revenue. The popularity of this classic entertainment does not subside from year to year. Many users visit online casinos with the sole purpose of playing dynamic video slots with colourful graphics and generous bonuses.

About 70% of the content on a gambling site is made up of slots. Software developers also keep up with general trends: the frequency of releases of new slot machines is 4 times higher than the release of other entertainment, including bingo and table games.

As for mathematics, manufacturers are gradually moving away from the traditional 4x5 scheme. Cluster slots are very popular, in which prize combinations are formed randomly, and the playing field takes the most unexpected turns.

2022 is a great year to buy a site with dynamic slots. Also, you can order turnkey casino software from our company.

Market leaders who produce great content:

Games with Real Dealers

They are one of the trends of the coming decade, whose position has been further strengthened due to the pandemic. When most land-based casino complexes closed, users switched to the live version. This type of entertainment supports communication with dealers and promotes social interaction between users.

Live broadcasts are conducted from professionally equipped studios and land-based gaming halls. For example, Portomaso Casino, Oracle Casino and other well-known complexes provide their sites.

Creating a web portal with live titles is impossible to imagine without content from:

These developers specialise in the release of live games, offering modern solutions with colourful designs.

Developing a start-up with live content is a good investment. In 2020, such games generated 20.8% of the total revenue in the web gambling sphere. By 2027, the share of entertainment will only grow.

Board Games

The specifics of table games are in many ways reminiscent of modern live content, with the only difference being that here the results of the rounds are determined by a random number generator. Roulette, poker, Sic Bo, baccarat, Dragon Tiger, blackjack are available to gamblers.

At the end of 2020, table games provided 13.8% of the total profitability of the casino segment.

The segment has shown enviable stability in terms of profitability over the past few years. There is even a separate group of gamers who prefer board games. These are users who, using mathematical algorithms and a thorough understanding of the rules of the game, try to predict the outcome of the rounds.

Good board games are presented in the assortment:

Lotteries and Bingo

The growth in the profitability of the lotto segment is explained by the fact that such games are allowed in jurisdictions with an ambiguous attitude of the authorities towards gambling. Vivid examples are India and Brazil, where gambling activities are prohibited by the local laws, but, on the other hand, you can participate in lotto and bingo.

Lottery programs for a turnkey casino and other iGaming projects should be ordered from:

Instant and Social Games

Instant content is a dynamic category with colossal growth potential. Users choose this type due to instant playback without the need to download and install software on a personal device.

Instant games include an interesting plot and short rounds (2–3 minutes). Users often participate in multiplayer tournaments and virtual leaderboard races with friends.

Social games are also suitable for intense interaction between gamblers. Most often, free content is published in messengers. Administrators make money by selling in-game tools and VIP solutions (subscriptions, access to premium products).

High-quality instant and social titles are presented in the portfolios of:

Innovative IT Solutions in the Gambling Field

Innovative games in the gambling field

Designing the best turnkey online-based businesses is hard to imagine without modern content that attracts with outstanding mathematics and picture quality.

Let’s consider what IT products are used to design games:

Virtual and augmented reality

VR and AR technologies are used for quality 3D simulations.

The solution changes the usual experience of playing in internet casinos, creating the most realistic picture. It is as if the user is watching a movie in an IMAX cinema — such a three-dimensional image is brought by AR and VR.

For the first time, the technology started being discussed in 2016 after the release of the sensational game Pokemon Go. Over time, the IT solution began to be used in the iGaming field, which coincided with the release of budget VR facilities (glasses, helmets and other headsets)


The use of blockchain in the creation of slots is difficult to overestimate.

Manufacturers release games with non-standard mechanics — they leave the standard 5-reel slots behind and create action games with rich graphics.

Entertainment on the blockchain has a loyal limit policy. You can bet $0.0001 per spin, which is not typical for traditional slot machines.

Blockchain games do not require mandatory certification, which also reduces the time for their release and integration into the iGaming environment

How to Choose High-Quality Games for a Gambling Portal

The range of entertainment is quite diverse. After the operator has decided on the type of games to be installed (slots, bingo, table and live options, lotto can be connected), the company needs to make sure that the content is of the proper quality.

The main criteria for choosing games for a turnkey casino business and other iGaming projects:

  1. Availability of licences and certificates. Most often, games are checked by the regulators of such offshore zones as Malta, Curacao, Isle of Man, Gibraltar. Respected certificate authorities whose opinion is trusted are BMM TestLabs, QUINEL, iTech Labs.
  2. Cross-platform. Good solutions should play seamlessly on desktops and mobile devices, regardless of the chosen browser and operating system. Support for games in ground venues will be a great bonus for those managers who plan to scale their business.
  3. Bright graphics. The best choice is support for animation, 3D, VR and AR elements. The final picture should be clear and saturated, and the main characters should be well-drawn. It's good when graphic content is not devoid of a spark. Characters are often depicted with some characteristic attributes.
  4. Original mechanics. Manufacturers are gradually moving away from traditional software, offering cluster slots, table titles with wagering on the outcomes, and games that support live communication with the dealer.
  5. Unusual storyline. You can buy online casinos with slots based on famous movie franchises or current TV shows. Pre-holiday games released on Christmas Eve, Halloween, and St. Patrick's Day are especially popular.
  6. Generous bonuses. Gamblers prefer content with an attractive loyalty program. Operators offer welcome points, cashback, activity bonuses, one-time gifts, free spins.
  7. Easy installation. As a rule, developers use API technology, which guarantees the secure installation of content into the structure of an already working site.

The Main Things about Choosing Content for Online Gambling Projects

Content for online gambling projects

Don't know how to open a start-up quickly and with minimal initial investment? Our team has prepared a lucrative turnkey casino solution for you.

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  • According to the forecasts of the web publication Brand Essence Research, slots and live content will bring the finest revenue in the next 5 years. A good income will also provide the placement of board titles, bingo and lottery programs.
  • An excellent decision is to invest in titles created on the basis of innovative IT tools. In 2021, slots designed on the basis of blockchain, VR and AR were the most popular.
  • High-quality games are distinguished by bright graphics, original mechanics and plot. The bonus policy of the operator and the availability of certificates of conformity for the connected content are also important.

Online Casino Market guarantees full legal and technical support for your iGaming start-up. You will also be able to find turnkey casino websites for sale due to our assistance.

Leave a request on the internet portal and find out the details about purchasing a profitable turnkey online casino.

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Karen Fill


Karen Fill

Gambling business expert at Online Casino Market

Updated 05 july 2021