The Best Online Platforms for Promoting Casinos and Sports Betting Websites

Online casino Betting Marketing
Updated 03 june 2024

A well-thought-out marketing strategy is a key ingredient to the success of any start-up. The most effective way to promote gambling services is cooperation with affiliates.

Marketing strategy: cooperation with affiliates

Check out the list of platforms to partner with in 2021 to make your brand recognisable and lucrative.

Buy cutting-edge iGaming products from Online Casino Market.

Why Do Operators Collaborate with Affiliates?

The promotion of online projects with the participation of famous firms and informational resources is a great way to make a new product more sought-after. At the same time, operators of well-known virtual projects can use this marketing tool to maintain audience interest and retain high-income customers.

This format of promotion has several undeniable advantages:

High efficiency

Reliable affiliates (iGaming companies, informational portals, etc.) have a good reputation in the entertainment industry. Therefore, a solvent audience trusts the recommendations of such resources

Moderate costs

Collaboration with partners requires a minimum of effort from an operator. All he or she has to do is to find worthy affiliates and pay for their services.

The choice of advertising format and required tools is the concern of partners. This means that casino owners can save a lot of money and time by choosing this promotion method

The impact on an international audience

Partnership with world-renowned organisations will help aspiring entrepreneurs enter the global business arena quickly.

In the meantime, the operators of working online projects have a chance to expand the boundaries of their businesses fast and easily

Noteworthy Platforms for Advertising Gambling Businesses

These online resources are focused on the effective promotion of entertainment projects:


This website allows both operators and affiliates to find a suitable candidate for cooperation. The significant advantage of this platform is its large assortment of offers. Many field-specific firms are presented here. Besides, it is possible to select the desired region.

Another essential benefit is a rather low cost of platform services. Even beginners can afford to partner with reputable brands. The price for affiliate collaboration starts from only 7 thousand euros.

The company has extensive experience and an impeccable image in the global arena. These characteristics are evidenced by the firm’s numerous partners (popular informational resources, affiliate networks, and online entertainment businesses):

  • MELbet;
  • Sigma;
  • iGaming Business;
  • UltraPlay;
  • AssuredBets;
  • AGD;
  • Affiliate Insider;
  • NetBet;
  • Betsson Group;
  • LeoVegas, and others.


This platform was at the origin of the virtual entertainment industry. It started the operation in the early 2000s. Since that time, the website has become the largest forum for communication between representatives of the gambling business.

An extensive database of trusted affiliates and entertainment companies is available to users. In addition to concluding deals, forum members can communicate on absolutely any topic related to online business. They may share useful information about current trends, gambling novelties, and financial aspects of entrepreneurship.

Besides, GPWA provides the platform’s participants with high-quality educational content. GPWA Times Magazine and GPWA Times Weekly Newsletter aim to distribute relevant articles, analytical reviews, and statistical data to operators and affiliates.

More than 15 thousand internet users from different regions of the world are permanent members of this iGaming community. All clients have access to both paid and free services. This means that the project is designed for businesses of different formats: from small local start-ups to international high-budget enterprises.

Affiliate Guard Dog

The stylish design and user-friendly interface of this portal immediately catch the eye of visitors. The website has several sections containing information on important news, lucrative affiliate programs, game releases, etc.

Informational materials on the theme of online business are available to all website visitors absolutely free and without registration. An online forum is present here too. Active members discuss hundreds of current subjects in this section. To create new topics or answer questions from other users, it is necessary to create an account on the portal.

Affiliate Guard Dog has been in the online marketplace for over 10 years. During this time, it managed to gain a spotless reputation and international fame. The participants of this resource are entrepreneurs and affiliates from Europe, North America, Asia, and other regions.

It is noteworthy that the company's management takes the selection of potential partners very seriously. Each candidate must pass a special certification from Affiliate Guard Dog. The presence of a certificate is a guarantee of a firm’s reliability and compliance with the rules established by the platform.


This gambling project is known in the global market thanks to the announcements of upcoming releases of interesting products. SlotsCalendar publishes information about expectable novelties earlier than other popular resources.

The portal’s team consists of experienced professionals who inform the audience about the characteristics of slot machines or betting products announced by manufacturers. Moreover, the specialists test all the entertainment solutions. They identify the strengths and weaknesses of different online applications and share their opinion with users.

Experts assess products according to the following criteria:

  • image quality;
  • RTP;
  • the assortment of bonus features;
  • the relevance and attractiveness of plots.

This website is useful for game content producers. By providing information about future releases to SlotsCalendar, manufacturers have the opportunity to increase the recognition of their brands.

In addition, the portal will come in handy for owners of online casinos and bookmaker establishments who want to select good software solutions.


The project is a multifunctional gambling platform. Lots of interesting options are presented on the website. The main goal of AskGamblers is to keep in touch with consumers.

Users rate various gaming solutions and share their opinions on popular entertainments with other members of the community. Moderators check each review very attentively and block potential bots.

Besides the opportunity to evaluate the products of content developers, participants have access to training materials, articles, reviews, etc.

Another advantage of the project is regular promotions. The members of this resource have a unique opportunity to use coupons bringing extra benefits in popular games: free spins, additional rounds, multipliers, etc.

The company helps novice entrepreneurs to take their first steps in business. It offers turnkey and White Label casinos for sale.

The firm is targeting the global market. Active users of this portal are people from such promising markets as the USA, Europe, Asia, Latin America, and other parts of the world. The website interface is available in six language versions. Collaboration with AskGamblers is an ideal opportunity to reach a wide audience.


This rather young project was founded in the UK. Since 2017, it has taken an active position in the global entertainment market. The website is a platform for live communication, exchange of opinions and relevant information.

It is useful for all representatives of the gambling industry. Operators and affiliates can find potential partners here.

Players leave their feedback on the products of particular manufacturers on their pages. Each producer can create an account to acquaint a potential audience with its products.

Bojoko partner with both newcomers and influential brands, for example:

Over 28 thousand people are registered on the platform. The creation of a new brand’s page on this website is a perfect possibility to enter the international market in the shortest possible time.

Affiliate Future

This organisation aims to cooperate with different areas of entrepreneurship. Its activities are not limited to online casinos and betting establishments. The firm advertises various businesses using the most modern and efficient tools.

To order Affiliate Future services, you need to register on the website and find the desired affiliates. The effectiveness and speed of promotion can be tracked by an operator in a convenient personal account.

The firm is registered in Great Britain. However, it partners with many international projects:

  • Singapore Airlines;
  • Bensons for Beds;
  • William Hill;
  • Cathay Pacific, etc.

The organisation's key target markets are Europe, Asia, and North America.

Better Collective

Unlike previous platforms, this website was created exclusively for participants of the betting business. The main activity of the platform is the publication of educational materials for virtual sector representatives.

The employees of this organisation are experienced and highly qualified specialists. They assess the situation in the global market and analyse it according to various parameters. Experts write informative articles and create tables and graphs with up-to-date statistics.

Better Collective is focused on the markets of European countries and the USA.

The following companies are permanent partners of this project:

  • SpilXperten;
  • SmartBets.
  • HLTV;
  • Wettbasis;
  • VegasInsider;
  • Betarades.


True betting enthusiasts are familiar with this project. It is a world-renowned database of sports events and odds. The list of competitions covers almost the entire globe.

All available betting options can be divided into two main categories:

  1. Offline sports. The assortment of the website is represented by popular European and American tournaments. The most demanded sports are soccer, ice hockey, tennis, American football, cricket, golf, etc.
  2. Sought-after computer games. Fans of NBA 2K, FIFA, Rainbow Six, StarCraft II, Dota 2, and other entertainments can find the optimal betting format and the highest coefficients on BetOnValue.

Working with this virtual platform will provide you with a constant influx of users from different states. Every month, the resource publishes over two thousand influential sports events. Users can choose the optimal bet variant among more than seven thousand available options.

The company cooperates with 90+ successful bookmaker companies. Hurry up to become a partner of this project and get the desired public recognition!

The Main Things about Projects for Advertising Entertainment Businesses

Affiliate marketing for a gambling business

Affiliate marketing is a great promotion tool for both beginners and experienced entrepreneurs. It allows an operator to get a guaranteed result at a reasonable price.

Advertising campaigns are the task of partners. Therefore, business owners can save quite a lot of time and spend it on other strategic goals. In addition, this is a good opportunity to save financial resources.

Collaboration with reliable platforms can bring a few more benefits to entrepreneurs:

  • quick and easy entry into the international arena;
  • the recognition among gambling enthusiasts;
  • the improvement of a brand’s image.

The modern affiliate services market is overloaded with many attractive offers. Nevertheless, the Online Casino Market team advises you to cooperate with such trustworthy projects as:

  • Bojoko;
  • BetOnValue;
  • Better Collective;
  • SlotsCalendar;
  • Affiliate Future;
  • GPWA;
  • AffPapa;
  • AskGamblers;
  • Affiliate Guard Dog.

Do you want to learn more about the activities of these and other entertainment platforms? Contact our support team to get a free consultation.

The managers will inform you about all the advantages of cooperation with the above partners and help you select a suitable option for your business.

In addition, our firm proposes a broad selection of iGaming services and products: turnkey casinos, betting websites, Telegram projects, advertising instruments, payment aggregators, security software, etc.

Start your path to success with Online Casino Market:

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Karen Fill


Karen Fill

Gambling business expert at Online Casino Market

Updated 03 june 2024