Use of Colour, Light, and Acoustics to Improve Casino Games

Experts of the Online Casino Market studio will describe the impact of sound, tones, and other nuances on gamblers. From us, you will learn how to properly zone the room and what shades to choose to attract customers.

The Importance of Lighting in Casinos

A study by the National Centre for Biotechnology Information showed that:

• players do not like to visit dark and crowded places, especially on weekends or while on vacation;
• glare (such as red or orange) motivates people to spin reels in slots at higher limits and take more risks;
• accent multi-level lighting makes clients stay on the entertainment platform longer.

Illumination is one of the most important emotional stimuli that qualitatively affects the behaviour of users.

Different approaches to gambling hall lighting appeared back in the late 80s of the last century when Bill Friedman and Roger Thomas presented their casino design concepts. The aspect that they described played a key role in the perception of visitors and motivated them to place bets longer and be more active.

Proper Zoning

Operators can change the mood and atmosphere in their establishments by simply adjusting the lighting. This can be a simple transition from a cold shade to a warm one or the addition of a natural soft glow.

Illumination in modern entertainment locations:

1. Playing area. This is the main part of the casino complex that requires high-quality and well-thought-out zoning. Most often, a multi-level approach is used, in which light comes from different sources: ceilings, walls, floors, and slot machines.
2. Hall and salon. They usually have a warm and soft glare, without sharp transitions or additional elements. The interior of the premises should encourage relaxation to make customers feel comfortable and safe.
3. Bar and lounge area. Here, people can take a break from betting, chat with friends, and share vivid impressions. In this case, an excellent solution will be diffused lighting of the surface of tables and bar counters. It will make the interior look better and help operators attract clients.
4. Private spaces. These are VIP rooms serving several players, exclusive tournaments, etc. Here designers should implement some accents, for example, chandeliers.

Secrets of Successful Lighting

The optimal choice for casinos is a combination of lamps with different levels of brightness and colour temperature. This will help create a harmonious atmosphere in all corners of the establishment with the correct zoning of the premises in places for the active placement of bids and relaxation.

A good choice would be to install “smart” lamps. They automatically change colour and saturation depending on the time of day, the number of visitors, events that take place, and other factors.

Reliable video surveillance systems are another attribute of any casino. To avoid glare on screens and cameras, it is necessary to properly set them, as well as install high-quality LED lamps.

Colour in the Design of Gambling Halls

In 2000, researchers from Northumbria University conducted an interesting experiment. They divided clients of an entertainment location into 2 groups and offered each of them to launch simple games that differed from each other only in the tone of the background image.

Those who chose products with a blue screen gradually improved their performance throughout the session. The second category (red shades) reached a peak somewhere in the middle of the round and from that moment on lost concentration. This attitude can be explained by overexcitement: the latter group had a faster heartbeat.

Shades are of great importance for clients' perception of what is happening in the casino. With its help, entrepreneurs can correct the behaviour of users.

Symbolism

According to the research of psychologist Robert Plutchik, each colour is associated with a simple emotion and causes:

• surprise (blue);
• fear (dark green);
• joy (yellow);
• anticipation (orange);
• rage (red);
• sadness (dark blue).

When creating interiors for gambling establishments, designers are guided by these rules and associations.

Red

This is one of the most popular and common tones in land-based clubs. It is a powerful incentive that encourages people to take risks and play more often.

Red also intensifies human perception and sensitivity and always attracts attention. Casino visitors are instinctively drawn to bright things, like our ancestors who needed this skill to notice ripe fruits.

Yellow and Gold

These shades are often found in the interiors of entertainment locations. They symbolise wealth, increasing self-confidence and sending a message to the human brain: “Stop and look here”.

Green

It promotes relaxation, has a balanced spectrum, and goes well with other tones.

Green is the most popular colour for card tablecloths. Psychologists believe that it makes people enter into a relaxed and calm state, helping them to concentrate on the game. Here again, it is all about instincts: for many centuries, the shade has been associated with nature and peace.

Blue and Black

The first one is considered an intellectual hue, reflecting:

• trust and commitment to the establishment;
• status and credibility of the casino.

Blue helps to focus on the gameplay and achieve high results.

Black is the colour of luxury, strength, and importance. With their help, it is possible to emphasise the elitism of the establishment. There should not be too much of these shades, so as not to pitch customers into the senses of anxiety, fear, and irritation.

Secrets of the Correct Use of Tones

Their right combination is one of the most effective methods of attracting a wide audience.

Scientists have found that a varied palette can evoke such positive emotions as:

• joy;
• delight;
• admiration;
• excitement.

A monochromatic scheme, on the contrary, calms and pacifies gamblers. For this reason, one colour rarely prevails in the interiors of modern entertainment locations. Most often, it is a combination of several shades with well-placed accents.

Demarcation of opposing sides with the help of tones is another popular technique. Organisers of poker and eSports tournaments frequently resort to it. According to statistics, “red” teams win 10% more often than “blue” groups.

Anjin Anhut, the author of The Inner World popular action game, identifies 3 main colour options for competing squads:

• blue and red;
• green and red;
• blue and orange.

These shades are on different sides of the spectrum, so the distinction between them is most noticeable to the human eye.

The use of opposite tones is a frequently applied technique in the field of casino design. With its help, it is possible to correctly place emphasis, quickly make visitors focused, and maintain their interest for a long time.

Entrepreneurs need to be careful when choosing combinations. In pursuit of uniqueness and unusual aesthetics, they can end up causing players discomfort.

Acoustics for Creating a Special Atmosphere in a Casino

Sound effects are as important as colours and lighting.

At the beginning of the 20th century, Charles Fey presented the world's first slot, the Mills Liberty Bell, with a gaming audio function. In case of a victory, the terminal would ring a bell, attracting the attention of the lucky winner and outside observers.

In the table products of the 1970s-80s, no more than 15 melodies were used, while modern devices have 400+. Developers actively apply such a tool, given its strong influence on the emotions and behaviour of customers.

Scientists from the University of British Columbia have found that the images of money and melodies that resemble a working slot machine inspire participants to make risky decisions. People spin the reels at higher limits, and the duration and intensity of sessions increase dramatically.

Popular sounds in casinos include:

• rotation of reels and distribution of cards or tokens;
• joyful screams caused by jackpots or the formation of winning combinations;
• applause;
• falling coins;
• themed soundtracks (dedicated to Christmas, Halloween, etc.);
• neutral melodies in recreation areas.

The Main Things about the Casino Design

A successful appearance of gambling halls consists of many factors, including the correct use of colour, lighting, and acoustics.

We recommend that entrepreneurs consider the following factors:

• Illumination is used to zone the room. With its help, it is possible to competently separate places to relax and areas where clients actively bet, create a comfortable atmosphere, or motivate gamblers to spin the reels in slots at higher limits.
• Red, gold, and green are the most in-demand shades in the interior of casinos. Designers need to correctly combine tones without overloading customers with unnecessary details.
• Popular melodies in gambling halls are the sounds of a rotating wheel, the distribution of cards, applause, and themed tunes.

The Online Casino Market studio provides solutions for offline and virtual entertainment platforms, as well as high-quality software. We also offer entrepreneurs to independently create iGaming projects using our universal constructor.

Order a service