How to Open a White Label Casino

Online casino Licensing Marketing
Updated 02 july 2024

The modern opportunities of the entertainment industry allow a newcomer to enter the market without significant start-up capital. Convenient formats of cooperation allow novice operators to build their projects in short terms.

One of the most popular ways to launch gambling businesses today is to purchase White Label casino software. The presence of high-quality gaming content can attract a wide audience and increase profits of entrepreneurs.

Find out more about the benefits of White Label gambling software. Order a full-fledged entertainment website from Online Casino Market.

What is a White Label Casino?

White Label casino: essence of the format

The purchase of software for gaming projects within the White Label program is a great chance to launch a profitable project on favourable conditions.

Aspiring entrepreneurs often ask “What is a White Label casino?” It is a virtual establishment supported by a mother company.

According to the terms of cooperation prescribed in a contract, the parent brand provides certain services and products to the young company for a fee.

Why do operators choose this format? One of the main advantages of using White Label casino software is the recognition of the mother brand.

When participating in the White Label program, an entrepreneur gets the opportunity to promote his or her services under the logo of a well-known brand. This approach to organising a business will allow the operator to save the time and financial resources needed to create an effective marketing strategy from scratch.

Franchising and White Label Partnership: Key Differences

Some aspiring businessmen often do not understand what is the difference between buying a White Label casino platform and concluding a franchise agreement.

Let us take a closer look at the key features of these business formats:

  1. Purchasing a business model. Cooperation under a franchise agreement involves the use of the parent company's business model. This means that entrepreneurs need to follow the rules set by the mother brand strictly.
  2. The assortment of products and services. According to the rules of franchise cooperation, the young firm must provide services identical to the parent brand's offers. This means that the franchise enterprise is a kind of division of the mother company.
  3. Brand identity. Unlike concluding a franchise agreement, the purchase of a White Label casino solution gives operators the freedom of choice. They are free to use their designs, logos, and customer attraction strategies, etc. Besides, entrepreneurs can buy individual products and services. For example, an operator can buy White Label casino software and create a website independently.

The Benefits of White Label Casino Software

White Label casino software: benefits

What are the advantages of buying gaming software under the White Label program? Check out some significant strengths:

White Label casino software from the best manufacturers

A large number of well-known White Label casino providers propose their services to aspiring entrepreneurs, for example, Microgaming, Playtech, NetEnt, Endorphina, Amatic, and others

The trust of clients

The recognition of products from world-famous brands will allow you to attract the attention of potential customers to your project

High-quality consulting services

The employees of the parent firm will help you organise business processes correctly by providing comprehensive consultations

Technical maintenance of White Label casino platforms

The employees of the mother company will provide professional technical support in case of any difficulties associated with the use of entertainment software

The purchase of White Label online casino software is a guarantee of your future project’s profitability and the reliability of gaming content. This format of cooperation will allow you to save a significant sum.

Participation in the White Label program is a more economical option than a one-time acquisition of gaming content. Payment for the use of the company's services and products is charged every month (quarter, half a year, etc.) in small portions. In addition, collaboration with trustworthy suppliers will save you from unplanned expenses and force majeure situations.

Searching for Worthy Vendors

The selection of reliable entertainment content suppliers is essential to conclude a favourable contract and obtain the best White Label gambling solutions.

Pay attention only to manufacturers that gained an unspotted reputation in different regions of the world. Avoid partnerships with little-known brands. Of course, they can offer very attractive White Label casino cost. However, a too low price can hide many potential dangers: outdated technologies, low-quality graphics, technical errors.

When choosing White Label casino providers, consider the following criteria:

  • the assortment of products;
  • the target audience of the company;
  • the application of advanced technologies;
  • White Label partnership terms.

The success and revenues of your casino will directly depend on the quality and relevance of the gaming software. Take the issue of selecting your future vendor responsibly. Take some time to research the offerings of popular brands.

We recommend you to choose White Label casino suppliers engaged in the development of diversified content: slot machines, card games, live solutions, VR and AR entertainment, etc. An extensive catalogue of gaming software will allow you to attract a lot of high-income clients.

How to Start Participating in the White Label Program?

White Label program: how to start participating

As a rule, large brands do not organise White Label casino affiliate programs on their own. They cooperate with intermediary firms that help these companies find promising partners in different countries.

Before entering into a contract with a mediation, make sure that it provides services legally and has the necessary licences and certificates.

Explore publicly available data about the brand published on the Internet. Moreover, do not hesitate to ask for more information from the intermediary company. Assure that the firm has a positive image in the global business community.

We advise you to pay attention to Online Casino Market. It has over 10 years of experience and more than 5,000 successful projects.

The Main Things about the Purchase of White Label Software

Now you know how to start a White Label casino. The most important thing here is cooperation with trustworthy providers of gaming software and mediators.

The White Label partnership is characterised by the following features:

  • This format of cooperation is an excellent opportunity to get decent products for a reasonable fee.
  • Operators can create website designs, logos, and other elements of a business project independently.
  • Casino owners receive professional technical support and high-quality consenting services from parent companies.
  • The purchase of White Label software is a guarantee of the lucrativeness of a future entertainment project.
  • Intermediary companies will help entrepreneurs to enter into contracts with the best suppliers of gambling content.

If you are interested in participating in the White Label program, please contact the employees of Online Casino Market. They will be happy to answer all your questions and help you select decent software providers.

Also, our studio proposes an extensive range of iGaming services and products: turnkey casinos, betting projects, marketing assistance, etc.

Start a promising online business with the support of our team:

  • e-mail:
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  • Skype: slotsmarket
  • feedback form.
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Karen Fill


Karen Fill

Gambling business expert at Online Casino Market

Updated 02 july 2024