Bonuses and VIP Statuses in Casinos: The Main Pros

The profit of virtual entertainment portals depends on the number of clients. The high level of competition requires that operators apply a variety of tools to maintain the users’ interests.

Such tools as loyalty systems and the assignment of VIP status to the most active players deserve special attention.

Experts of the Online Casino Market studio will talk about the retention of regular customers. We can also help with the development of effective advertising solutions aimed at increasing your project's profits.

Order a service

Features of Loyalty Programs on iGaming Sites

The introduction of various VIP systems motivates people to place bets more often. Clients can receive points for different kinds of activity:

• regular visits to the platform;
• account replenishment;
• bids of a certain amount over a dedicated time frame;
• participation in contests, etc.

Levels are the basis of loyalty programs and special statuses. Having collected the necessary number of points, customers move on to the next category. Each of them provides some privileges:

• special offers;
• participation in exclusive competitions;
• a personal manager;
• additional rewards on the occasion of a birthday;
• higher withdrawal limits, etc.

Examples of Levels

Each online casino develops its incentive system. It is important to carefully calculate the conditions for each stage so that there is no damage.

Usually, each level is named after a precious metal, for example:

1. Bronze. It is intended for users with a wagering volume of up to $3,000. They connect to the bonus system and receive a refund of a certain percentage of lost funds.
2. Silver. This category includes clients with monthly expenses of up to $10,000. Apart from the above-mentioned benefits, customers get more rewards in several types of entertainment.
3. Gold. Such a level is designed for gamblers with a turnover from $10,000 to $50,000. In addition to the privileges of the previous stages, a higher RTP percentage and weekly bonuses are provided in this case.
4. Platinum. This option is intended for users with a turnover of more than $50,000 per month. Users are served by personnel who are ready to answer questions at any time of the day. Besides, there is also usually an increase in withdrawal limits and a high RTP indicator.

Bonus systems can include individual offers created based on the player’s previous choices. The presence of a dedicated manager helps operators to form close relationships with clients and make them more loyal.

In some cases, people may even receive such unique gifts as electronic devices, travel packages, etc.

Types of VIP Offers

These incentives help iGaming resources attract and retain customers. Implementation of the reward system is an important component of a business strategy, which directly affects the development of entertainment projects and the profit of their owners.

Users are most often attracted by:

Cashback

Customers receive a part of the lost money back. The amount is affected by the player’s level in the system: the higher it is, the more funds a person will receive. This approach motivates people to place bets more often.

Personalised Rewards

VIP clients who have the highest rating can count on prizes:

• special offers;
• closed tournaments;
• additional scores;
• personal manager.

Usually, the list of incentives, in this case, is based on the preferences of users.

Accumulative Points

They are awarded for each placed bet proportionally to its size and can be exchanged for real money, free spins, or precious gifts.

The more people play, the more such scores will be on their balance sheet. This also allows them to move up the levels and gain new privileges.

Valuable Presents

They are given to those who participated in special contests organised for VIP club members. Casinos usually offer:

• modern devices;
• tickets for events;
• travel packages;
• gifts.

Original presents not only make the gambling process more interesting but also significantly increase the level of customer engagement.

Advantages of Bonus Systems and VIP Statuses for Entrepreneurs

The implementation of such ways of interacting with players is beneficial for business owners for several reasons:

Attraction of New Users

The creation of an attractive consumer promotion is a proven marketing technique for attracting gamblers. Usually, when choosing a casino, clients focus on the availability of additional bonuses that can be obtained during sessions.

Customer Retention

To drive new traffic, operators will need significant financial investments. It is much more profitable to make players who have already visited the platform stay on it by offering them extra benefits.

The Increase in the Level of Loyalty

The distribution of incentives makes people feel that they are being cared for. When they receive more rewards for their activities on the website, they trust it more and place bets frequently.

Growth in the Volume of Deposits

Usually, the terms of receiving an incentive imply the need to play for a certain sum of money. This leads to the active replenishment of accounts. As a result, the project's turnover increases.

Differences Between the Bonus System and the VIP Club

Both tools are designed to retain gamblers and make them more motivated but there are still some distinctions among them.

Loyalty Programs

This method involves the distribution of rewards between all gamblers (the sizes and types of incentives depend on the performance of certain actions).

The solution also includes levels. Users pass them, thus earning new prizes. Thanks to this, the betting process becomes interesting for a wide audience.

VIP Club

This is a tool for interacting with people, aimed at those clients who spend a lot of money on entertainment resources and are quite active.

They can become a member of the club only after reaching the last stage of the loyalty program. Such customers receive exclusive bonuses/gifts and have dedicated managers who provide quality service at any time of the day.

The Main Things about Bonus Systems in Casinos

Additional rewards are an important element of the marketing strategy for any iGaming platform since they engage players and maintain their interest.

Key features that operators need to take into account:

• Loyalty programs are an effective tool for maintaining the users’ interest. Finding new clients requires significant financial investments. Therefore, it is more profitable to concentrate on already existing ones.
• It is essential to make people trust in the casino. Gamblers included in the bonus system visit the casino portal more often.
• The growth of the enterprise’s turnover depends on the loyalty program. Participation in it involves regular deposition of funds. This has a positive effect on the performance of iGaming sites.

Specialists of the Online Casino Market company help entrepreneurs create an attractive and profitable reward system.

From us, it is also possible to order the following useful products and services:

• development of a turnkey platform;
• games from reputable providers;
• assistance in licensing;
• legal support, etc.

Order a service