Gambling Platform in Peru: How to Build a Legal and Profitable Business

Latin America has excelled in the development of the iGaming sector in recent years. The sphere is primarily known for the successes of Brazil and Colombia when it comes to progressive legalisation. Countries like Peru look up to their geographical neighbours and advance their gambling industries.

Numbers always speak volumes. After the Coronavirus pandemic, the state managed to get back on track among the first on the continent. As a result, in 2024, the GDP was established at a stable 4.7%. By 2026, it is expected to rise to almost 6%, showcasing the country’s economic stability.

Online Casino Market has been closely monitoring Peru as a lucrative destination for establishing iGaming projects. Order the software for the assembly of a platform in the area or inquire about turnkey project elaboration at our client support.

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Entertainment Sphere in Peru: How It All Started

Gambling in the country began functioning on a wide-scale business basis in the 1970s. Brick-and-mortar establishments became legal in 1979. After that, it took a bit more than a decade for local authorities to approve slots and define the initial tax at 3%. However, just 2 years later, in 1992, gambling places received an updated deduction rate of 20%.

In the first years of the 21st century, law enforcers presented the Casino and Slot Machine Gaming Activity Regulation. Since then, the taxation rate has gradually increased while anti-fraud measures have become stronger and more efficient.

In February 2024, the regulator introduced the latest update to the sector. The newly presented Law №31556 impacted online gambling and betting activities. This step made Peru another country in Latin America with a fully regulated virtual environment.

Online Gambling: What Is Permitted in the Region

With the official title of the continent’s third-largest state, Peru is home to 35 million residents. The majority of them have an internet connection (almost 75%). These numbers are critical when deciding whether to start building a virtual gambling business in the area.

The first step is to analyse the legality of the following laws:

• №27153 about casino content;
• №21921 on lottery activities;
• №10293 for bookmakers;
• №31557 (and its modification №31.806) regarding remote types.

All regulatory nuances have to be covered by the Ministry of Foreign Trade and Tourism (MINCETUR). It handles all gaming and bookmaking activities. Meanwhile, the INABIF organisation covers lottery-like entertainment and manages all related operations.

While studying all these documents and partnering with these authorities is crucial, online casino managers should be particularly attentive to the latest bill, №31557, from February 2024. In less than one year of the industry’s official legality, more than 150 brands applied for licences to work in the region.

Critical abstracts from the latest law:

1. Prior to application, an entrepreneur has to ensure the brand complies with all the registration requirements.
2. Any unlawful activities are restricted and swiftly tracked, with severe sanctions imposed on any related individuals.
3. Online gaming operations have an established tax rate of 12% for both offshore and local targeting.
4. The amount generated from operators is directed to the state treasury (40%), enhancement of travelling appeal (40%), and gambling addiction handling (20%).

iGaming Entertainment: Where to Seek Profitability

Peru’s online gambling sphere has witnessed impressive growth, primarily driven by the success of its land-based casino niche. Over 20 full-scale halls and more than 700 venues featuring slot machines have drastically shaped a rich gaming culture. In 2022, the sphere produced more than $120 million and employed almost 90 thousand people.

The expansion of the online gambling segment is a direct result of the solid foundation laid by the brick-and-mortar niche. The rise of sports betting and casinos has created significant revenue potential, especially as more operators enter the market. As a result, the gambling sphere in Peru is expected to continue growing rapidly. Projections indicate that revenue will surpass $300 million in 2024 and reach $400 million by 2029.

Tech advancements and increased internet access have also played a critical role in the rise of online gambling. The COVID-19 pandemic highlighted a digital gap in the country. So, the Peruvian government initiated internet coverage improvement and promoted digital literacy. These aspects have strengthened the foundation for virtual gambling.

Internet access continues to improve, and the economy continues to expand. Peru’s online gambling market is poised for further success. The country’s growing GDP, combined with increased digital engagement, positions it as one of the top five gambling destinations in Latin America.

The largest residential area, Metropolitan Lima, boasts 78% internet access among users. Meanwhile, almost 60% of other regions are connected online as well. Practically every household (95%) has an internet gadget. These numbers are critical in the steady development of iGaming projects and in ensuring a profitable nature for businessmen.

Crypto Gambling: When It Became Possible

There is currently no official regulation of Bitcoin and other tokens in the country. At the same time, the iGaming niche became a strong incentive for locals to embrace the usage of crypto on a daily basis. The government also stays up to date with this innovation and has been imposing taxation for such payments since 2021. The cautious approach to diversified financial opportunities hints at the potential crypto regulations in the near future.

Such close acceptance of digital funds leads to an almost obligatory inclusion of a Bitcoin payment method for entering casino sites. The assortment of crypto-based content at modern providers excellently supports the unique nature of the iGaming environment in the country.

Gambling Advertising: Which Way to Develop a Marketing Campaign

In order to fully understand the nuances of gambling project popularisation, entrepreneurs have to embrace the latest law №31557. It explicitly forbids any advertising activities for platforms without proper licences. The decree also has a specific restriction against targeting underage Peruvians. Apart from that, operators are free to promote their projects via available channels as long as their marketing strategies adhere to established legal norms.

Affiliate partnership functions as the most effective direction for image popularisation. Operators employ the power of gambling-related sites with substantial traffic. With the help of advanced tools and monitoring capabilities, casino owners set up efficient affiliate campaigns and attract solvent clients.

Platform Selection: How to Pick the Right One

While the legality aspect is critical in developing an iGaming project, entrepreneurs must devote considerable resources to finding proper software. The majority of leading providers work with certified content in Latin America, specifically in Peru. The choice of a reliable partner still depends on many individual factors.

What to look for in a gambling software supplier:

• a wide assortment of high-class products;
• technically advanced client support;
• certifications of top independent laboratories;
• simple API integration with strong hosting;
• flexible payment gateway system;
• appealing design with branding features.

All this is excellently supplied by a progressive aggregator of gambling content, Online Casino Market. The guide company provides all the necessary aid for the establishment of a profitable gaming environment in Peru, Latin America, and any other region on an individual turnkey basis.

The Main Things about the Progressive Gambling Destination

As technological progress penetrates more territories, uncharted gaming places like Peru become scarcer. That is why establishing a lucrative gambling project in an appealing jurisdiction with low competition is a fantastic business investment today.

Key aspects of building a branded online casino in Latin America:

• The most recent legal update in Peru was registered in 2024, with Law №31556 marking a new era in the country’s history.
• The online gambling sector is monitored and managed by two authorities, the MINCETUR and INABIF.
• The niche capitalisation hit $300 million in 2024 and is estimated to grow to $400 million in 2029.
• Bitcoin gambling is finding more support in the country, while the government is incentivised to regulate all crypto operations soon.
• Affiliate promotion is the most effective way of popularising gambling content in the country.

Purchase all the necessary programming support like slots, tabletops, and other content for a profitable operation in Peru. Get in touch with Online Casino Market experts and order a turnkey solution for the smooth development of a platform from scratch by leading industry specialists.

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